Flying Horse Farms is seeking a dynamic Marketing & External Relations Manager to elevate brand presence through innovative storytelling, social and digital media, and print strategies. As a natural storyteller you can compel a variety of audiences and thrive when wearing multiple hats. In this role, you will develop and execute comprehensive marketing campaigns that highlight camp’s mission to provide transformative experiences for kids with serious illnesses and their families. While leading this, you will be responsible for managing FHF’s social media platforms, crafting engaging content that resonate and drive engagement. Your responsibilities will include analyzing performance metrics and data measurement to assess the effectiveness of our campaigns in raising public awareness about Flying Horse Farms. 

Beyond your digital expertise, you will oversee the creation and production of print materials that communicate camp’s story and initiatives. Collaborating with a team, you will create compelling collateral that effectively conveys FHF’s message and fosters connections with supporters and partners. Your passion for storytelling, combined with a strong focus on data-driven decision making, will be key as you cultivate relationships and promote our programs. Join us in making a difference and help us share the mission of Flying Horse Farms with the world! 

Key Responsibilities:

Writing & Storytelling:

• Draft and create content for all publications, appeals, blogs and audience appeals
• Write compelling email communications for multiple audiences 
• Create and produce content for external purposes to tell FHF stories, including but not limited to overseeing the production of annual Impact Report and Journey magazine through content gathering, writing, editing, and photo management
• Serve as the dedicated writer and marketing liaison for all departments
• Create a story repository to be shared with colleagues for various audiences to bring the magic and power of FHF to life, support grant writing, provide proof points for evaluation or to compel stakeholders 
• Document and analyze data and outcomes related to communications statistics for grants and other project reports
• Create and edit original copy that is accurate, well-researched, on-brand, and on time
• Manage all social media channels, creating regular and compelling visual and written content
• Manage and implement digital, web, and social media presence to ensure consistency in tone, brand, and updates, including generating, editing and publishing engaging content. 
• Manage and implement a strategic social media plan on all mediums. Apply appropriate social media trends that elevate FHF's presence and align with the values of the organization. 
• Support the collection, curating, and social posting of program experience photos. 
• Track social media analytics.
• Apply best practices and commitment to creating safety, belonging, and inclusion via all internal and external communications 

Internal Communications and Support:

• Manage and maintain all collateral including but not limited to: flyers, business collateral, communication templates, and presentations
• Including organization-wide collateral; implement systems for reviewing and updating regular and annual pieces.
• Manage website including reviewing for edits, making updates, and maintaining the online camp store
• Coordinate all print materials and mailings, collaborating with necessary teams, consultants, and vendors
• Coordinate with external graphic designer to manage layout, aesthetics, and brand to ensure excellent content and on time completion 
• Develop messaging to multiple audiences for impact messaging to support Development Team fundraising cultivation and stewardship efforts

Marketing:

• Manage implementation of the strategic communications and marketing plan and calendar with direction of the Director of Communications & External Relations
• Maintain a strong organizational pulse and identify stories and marketing opportunities 
• Implement communications strategies and stakeholder outreach plans
• Work closely with the Development Team to collaboratively manage event marketing, messaging, brand strategy, scripting, and collateral 
• Ideate and generate original, on-brand content for multiple marketing platforms and campaigns effectively communicating with target audiences
• Analyze and evaluate metrics to optimize conversions and integration on digital platforms. 
• Regularly assess messaging and other marketing outputs to ensure they communicate effectively with relevant audiences
• Constructively give and receive creative feedback on concepts, design, and copy for all components and deliverables

Required Skills & Experience 

• Minimum 3-5 years of relevant experience, including at least 2 years working in a communication specific role
• Photo / Video capturing, editing
• Ability to communicate effectively via phone, email and in person
• Excellent editing and writing skills 
• Strong understanding of brand management
• Ability to work cross-functionally with a variety of teams
• Experience in CMS and social media management tools and platforms such as Hootsuite
• Demonstrated website management experience 
• Advanced writing skills; clear and compelling
• Articulate and thoughtful verbal communication
• Proficiency in Microsoft Office, Adobe experience: In Design and Photoshop, all social media platforms 
• Ability to work collaboratively as a member of a small, dynamic team 
• Portfolio of work demonstrating an ability to write both short and long-form copy to a variety of audiences for a variety of channels 

Preferred Skills & Experience

• 3+ years marketing communications experience in a nonprofit or agency setting
• Strategic storytelling expertise 
• Experience with email platforms (Mailchimp)
• Technologically savvy and trend aware
• Experience pitching media outlets for earned media placement
• Working knowledge of Lightroom
• Familiarity with donor/customer relations management systems like Raiser’s Edge
• Digital and print production experience