ImOn Communications has been the LOCAL choice for high-speed Internet, cable TV, and phone in Eastern Iowa since 2007. Since then, we have expanded our network to provide fiber Internet services to more than a dozen communities in Iowa and beyond! As we grow our network, we are looking for a Marketing Campaign Strategist to join our team. 

At ImOn, you will be part of a workplace that values relationships with colleagues, customers, and our community. Our culture is focused on fostering a fun and rewarding work environment where you’ll help our team create connections, one person at a time.

We are looking for an experienced, data-driven Marketing Campaign Strategist to lead the development, execution, and optimization of multi-channel marketing campaigns that drives customer acquisition and increase lifetime value of customers. As a key member of the marketing team, you will be responsible for creating comprehensive campaign strategies that align with business goals, using a mix of digital, social, content, and traditional channels.

The ideal candidate is a strategic thinker with strong analytical skills and a passion for developing innovative marketing campaigns that deliver measurable results. You will work closely with cross-functional teams to ensure campaigns resonate with target audiences and achieve maximum impact.

Essential duties and responsibilities include but are not limited to:

1. Campaign Strategy Development:

• Design and implement multi-channel marketing campaigns that drive customer acquisition, retention, and support the overall business objectives.
• Analyze and define target audiences, develop personas, and craft tailored marketing strategies to capture prospective customers and engage existing customers.
• Leverage insights from market research, customer data, and competitor analysis to inform campaign strategy and messaging.
• Collaborate with teams across content, digital, design, and sales, to develop messaging and creative assets that are aligned with brand positioning and resonate with target audiences

2. Campaign Management & Execution:

• Manage the end-to-end execution of marketing campaigns, by strategically allocating resources across various marketing channels and optimizing channel performance to achieve business objectives.
• Develop and implement lead generation strategies to drive qualified leads into the buying funnel, while continually optimizing efforts through a test, measure, learn framework. 
• Develop detailed campaign plans with timelines, budgets, and resource requirements, ensuring all deliverables are on track and within scope.
• Utilize the HubSpot platform (or similar marketing automation tools) to manage and automate marketing campaigns, including workflows, email lead nurturing and lead scoring. 

3. Conversion Rate Optimization:

• Continuously improve conversion rates at various stages of the marketing funnel. 
• Implement A/B testing, analyze user behavior and make data-driven optimizations from these results to landing pages, forms and other conversion points.  

4. Data & Performance Analysis:

• Monitor and analyze the performance of campaigns using metrics such as ROI, conversion rates, customer acquisition cost (CAC), and cohort penetration rates.
• Provide regular reporting on campaign performance, along with actionable insights and recommendations for improvement.

5. Collaboration & Communication:

• Act as a key liaison between the marketing department and other teams, ensuring alignment on campaign objectives and execution.
• Partner with external agencies, vendors, and platforms to execute paid media campaigns, influencer partnerships, or event activations.
• Communicate campaign strategies, progress, and results to stakeholders and senior leadership through presentations and reports.

6. Budget Management:

• Track and report on campaign spending, providing recommendations for cost optimization when necessary.

We are looking for people with:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 4 years of experience in marketing strategy, campaign management, or related roles.
• Proven ability to develop effective marketing campaigns that achieve new customer growth goals and maximize customer lifetime value.
• Strong understanding of multi-channel marketing strategies, including digital, email, social media, content, and paid advertising.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (Google Analytics, CRM systems).
• Experience with A/B testing and performance optimization techniques.
• Expertise in data analysis, campaign optimization, and audience segmentation techniques.
• Excellent project management skills, with the ability to prioritize and meet tight deadlines.
• Strong analytical skills, with a focus on data-driven decision-making.
• Exceptional communication and presentation skills, both written and verbal.

At ImOn, we'll hook you up. We offer our employees a full benefit package to include:

• A 401k plan with up to a 4% company match.
• Insurance benefits that include multiple health insurance plans to choose from, Dental insurance, free Vision insurance and Life/Disability insurance.
• A robust wellness program that offers annual health screenings as well as fitness incentives.
• Work/Life balance that includes several different types of paid time off such as paid holidays, vacation time, personal time, volunteer time off as well as parental leave and bereavement leave.