Workhorse Group Inc. is a technology company focused on an all-electric last-mile delivery.  As an American original equipment manufacturer, we design and build high performance battery-electric vehicles. Workhorse also develops cloud-based, real-time telematics performance monitoring systems that are fully integrated with our vehicles and enable fleet operators to optimize energy and route efficiency. All Workhorse vehicles are designed to make the movement of people and goods more efficient and less harmful to the environment.

The Regional Sales Manager will lead and manage an assigned dealer network within the Northeast Region to increase Workhorse Class 4-6 electric vehicle sales and market share. Will implement the vision and direction of Workhorse to ensure dealer sales success. Works with the assigned Workhorse dealer network by supporting their sales initiatives to end user fleet customers by working with other Workhorse marketing teams to provide a total solution to drive retails sales. This includes focus on profitable revenue growth, business expansion and retention, as well as customer relationship management. The RSM will lead the commercial truck implementation plans directly with their assigned dealers to ensure the best customer experience from the point of purchase through the vehicle life cycle. They will be involved in a variety of activities including implementation and development of marketing initiatives, customer retention, product demonstrations, trade show participation, financial analysis, and training.  

Job Responsibilities

• Manage assigned dealer network sales and market share development, stocking volume, model mix including aiding in new truck orders and deliveries.
• Implement and manage sales activities to meet Workhorse commercial sales plan utilizing CRM tool and business intelligence data.
• Track dealer’s stock inventory to ensure they meet their business plan objectives and customer demands.
• Work with dealer principal, sales management, leasing management, and retail sales staff to increase sales and leasing penetration in dealer’s assigned area through sales training, customer contact management, sales promotions and blitzes, customer events, leasing, and demos.
• Conduct Quarterly Relationship Review (QRR) meetings with Dealer Principle/General Manager and Sales Staff to ensure business objectives, strategies and plans are being met.
• Engage a team approach with other Workhorse commercial truck counterparts to capitalize on a team selling approach to drive Workhorse value proposition and soft products.
• Support assigned dealers by developing and presenting sales proposals to new prospects for current and expanded product based on identified product requirements within the district.
• Grow knowledge of and participate in grant programs for developing and securing customer funding and incentives to drive the total cost of ownership.
• Understand and create awareness of available commercial electric vehicle charging solutions.
• Develop and recommend pricing strategies around market complexities required to win the business.
• Build strong rapport with key decision makers and influencers, stakeholders; including customers, dealers, state and local associations and government funded program administrators.
• Responsible for total customer satisfaction, monitoring Customer KPI’s in the key areas of Cost, Quality, Delivery and facilitating corrective action plans as appropriate at all the levels of the organization.

• Bachelor’s Degree, business or marketing degree preferred or comparable experience.
• Minimum 5 years in a sales role with channel sales experience working with automotive or truck dealerships or with distribution networks.
• B2B sales experience, preferably commercial vehicles.
• A proven track record of rapidly scaling sales and success functions. 
• Excellent verbal, written, presentation, communication, and negotiation skills.
• Be a driven, competitive, closer.
• Ability to demonstrate flexibility and contribute to a team.
• Proven success in selling the Total Cost of Ownership.
• Be willing to travel up to 50% domestically.
• Resides in the US Northeast Area

Workhorse Group Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against based on disability.

Workhorse Group Inc. will not provide immigration/work visa sponsorship for this position.