Position Overview:

The Marketing and Development Manager is a dynamic position within Talley that will help drive the company's growth by serving as a first point of contact for prospective clients. The role will help qualify opportunities, seek out new client partners, and be a bridge between development and marketing activities. A successful candidate will have a passion for sales and developing opportunities for business growth. The individual will be comfortable having sales calls to discuss our services, gather information from the prospective client, and build relationships. An ability to conduct research within the association industry to identify potential clients based on ideal client criteria will be essential. 

While we do not require AMC or association experience, the position will require the individual to learn industry-standard terminology and talk about the needs of associations and how AMCs their deliver services. 

Key Responsibilities:

Marketing Strategy 

• Support the strategy and execution of Talley’s marketing.
• Provide leadership and oversight of any external marketing vendors providing service to Talley.
• Collaborate with internal teams and external partners to produce marketing materials (brochures, newsletters, web content, etc.) aligned with client branding.
• Track, analyze, and report on marketing campaign effectiveness, adjusting strategies as needed for optimal performance.

Lead Generation and Prospecting

• Identify new business opportunities by researching industry trends, market conditions, and potential clients.
• Maintain a database of potential clients and partners, tracking outreach, responses, and opportunities.
• Assist in developing targeted lead-generation strategies, including email, phone, and social media outreach.
• Support the planning and execution of networking events, webinars, and other business development activities to generate leads.
• Maintain regular communication with prospective clients, providing timely follow-up and nurturing relationships.
• Assist in scheduling and preparing for client meetings, presentations, and conference calls.
• Collaborate with the leadership team to ensure seamless communication and coordination with potential clients.
• Respond to client inquiries and requests for information, ensuring a high level of customer service and responsiveness.
• Qualify for potential opportunities, hold information-gathering meetings, and pass on viable opportunities for the proposal team. 

Proposal Development and Contract Support

• Assist in the preparation of proposals, presentations, and marketing materials for potential clients, tailoring them to specific opportunities and requirements.
• Conduct research to support the creation of competitive proposals, including pricing, market analysis, and client needs assessments.
• Coordinate with internal teams to gather necessary information for proposals and ensure timely submission.
• Assist with contract preparation and review, ensuring compliance with company standards and legal requirements.

Market Research and Analysis

• Conduct research to identify potential growth opportunities within new and existing markets.
• Analyze industry trends, competitive landscape, and client needs to inform business development strategies.
• Assist in tracking key business development metrics, such as sales pipeline, conversion rates, and client feedback, providing regular reports to the Business Development Manager.

Administrative and Project Support

• Maintain and update the business development CRM system, ensuring accurate tracking of opportunities, contacts, and activities.
• Coordinate and support the execution of business development campaigns and initiatives.
• Provide logistical support for business development meetings, events, and conferences, including scheduling, travel arrangements, and materials preparation.
• Work closely with other departments, such as marketing, operations, and finance, to support cross-functional projects related to business growth.

Leadership and Collaboration

• Act as the liaison between the marketing and development teams and other departments to ensure alignment and efficient execution of client strategies.
• Lead and mentor junior marketing and development staff, fostering a collaborative, creative, and performance-oriented culture.
• Present marketing and development updates to association boards, executive leadership, and other key stakeholders.
• Perform all other duties as assigned by Supervisor.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in marketing, fundraising, or business development, ideally within an association management or nonprofit environment.
• Experience with digital marketing tools, such as HubSpot and other CRM’s, email marketing platforms, social media management tools, etc.
• Proficiency in Microsoft Office Suite and various AMC project management tools
• Strong communication skills, including comfort in reaching out to prospective clients. 
• Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional communication, interpersonal, and presentation skills, with ability to convey information in writing and verbally. 
• High ethical standards and integrity.
• Self-starter who is driven and has the ability to work independently. 
• Exhibit a high level of attention to detail in order to produce accurate results. 
• Strong leadership and team management abilities.
• Ability to work collaboratively in a fast-paced, client-driven environment to support strategic direction.

Working Environment:

• Percentage of travel – up to 15%
• This position is remote and requires prolonged sitting with occasional lifting, pushing, and pulling of up to 25 pounds. Employees are expected to maintain a comfortable home office setup and adhere to safety guidelines for physical needs, ensuring an efficient and productive work experience.

Talley is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.