JOB SUMMARY

Oversee the daily marketing operations of the credit union, ensuring seamless execution of all initiatives. Develop, implement, and monitor marketing programs, advertising campaigns, promotions, and communication channels to support business goals. Coordinate and assist with community service activities, ensuring alignment with the credit union’s values. Maintain compliance with internal policies and external regulations, ensuring all marketing efforts meet industry standards and legal requirements.

ESSENTIAL FUNCTIONS

· Envision, design, develop, and implement innovative marketing and public relations programs for the credit union. Track, evaluate, and update programs to ensure effectiveness and alignment with strategic goals.

· Analyze market trends, demographic data, and member behavior to assess demand for current and potential products or services. Stay informed of marketplace shifts to maintain a competitive edge.

· Create and review marketing communications such as newsletters, direct mail, press releases, and collateral materials. Manage the design, content, and delivery of campaigns with external advertising or marketing vendors when necessary.

· Assess and select vendors that align with the credit union’s marketing goals and standards, ensuring strong partnerships and effective collaboration.

· Ensure all marketing and public relations materials comply with applicable state and federal regulations. Stay updated on evolving rules to maintain compliance.

· Develop, implement, and evaluate marketing department policies and procedures to optimize efficiency and effectiveness.

· Monitor the marketing budget and track expenses; approve expenses that are in the budget; research and justify expenses that are outside the approved budget for management review.

· Direct and oversee the production and distribution of member communications, including newsletters, promotional campaigns, educational content, and product announcements via email, social media, and other channels.

· Communicate effectively with staff, members, and other stakeholders regarding promotions, new products, and marketing initiatives to ensure smooth program execution and awareness.

· Manage vendor relationships and contracts for the production and delivery of marketing materials.

· Assist/ensure that all marketing and public relations materials comply with State and Federal rules and regulations for the credit union. Keep abreast in changing rules and regulations.

· Develops and manages the strategic marketing plan on the annal basis and update as needed.

· Responsible for the overall maintenance and updating of the Credit Union website. Monitors and reviews the website on a regular basis to keep abreast of latest website trends in the industry. Works with website hosting vendor in website enhancements and improvements. Analyzes website metrics and visitor behavior to continually improve website for the member experience.

· Support initiatives as directed by the President/CEO or Executive Management and perform other duties as assigned.

COMPETENCIES/SKILLS

· Analytical and Problem-Solving Skills 

· Budget and Brand Management 

· Content Creation 

· Creativity

· Digital Marketing Expertise

· Effective Communicator 

· Excellent Communication, Verbal and Written Skills 

· Interpersonal and Member Service skills

· Leadership and Team Management Skills

· Organizational Skills and Attention to Detail

· Problem-Solver

· Software Proficiency

· Strong Attention to Detail

· Teamwork 

· Time Management

REQUIREMENTS/QUALIFICATIONS

· Associate’s Degree in Marketing Preferred or Equivalent

· 5 or more years’ experience in Sales and/or Marketing Field preferred

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

This job operates in a clerical office setting. This role routinely uses standard office equipment such as computers, phone, photocopiers/scanners, filling cabinets, 10-key calculator, and fax machines. The position requires manual dexterity, the ability to lift files and open filing cabinets. The employee is required to stand, walk, sit, reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl as necessary.

The employee must be able to occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus.

The noise level in the work environment is usually moderate.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.