Job Title: SEO/SXO Strategist

Location:

We provide a hybrid work schedule, allowing employees to work from home on some days and be present in the office on others. Office Address: 807 Broadway Street NE, Suite #170, Minneapolis, MN 55413

Company Overview:

If you’re looking for a fast-paced, growth-focused environment to flex your digital marketing muscle, Rocket55 is a perfect fit. Rocket55 has been a full-service digital marketing agency for 15 years, no small feat in an industry that changes and evolves daily. Keeping up with the technological innovations and market trends in our industry makes every day working here an adventure. We’re looking for fellow hard-working digital enthusiasts who are eager to drive results for our clients, thrive in a diverse and dynamic workplace, and add to a culture of curiosity, innovation, and awesomeness.

Join our energetic, success-driven team and be part of a company that values relentless pursuit of results, curiosity, collaboration, and adaptability. If you are driven by excellence and hungry for success, we want to hear from you!

Job Summary:

Rocket55’s Search Engine Optimization/Search Experience Optimization strategist is responsible for organic search performance across various search platforms for select clients. This position works closely with clients to determine the most impactful strategies and oversees the execution of the tactics that will contribute to their business goals. The SEO/SXO strategist has a deep understanding of traditional search engine algorithms, generative AI platforms, and social media platforms such as TikTok and Instagram. 

This position is for a problem-solver, who effectively communicates challenges, opportunities and solutions to the internal Rocket55 team and our clients. We’re looking for someone who is confident yet curious, experienced yet always learning, and passionate about delivering exceptional client outcomes. Your enthusiasm will help fuel outstanding results.

You will report to the Director of Search Experience Optimization, contributing to both client success and the continuous development of Rocket55’s SEO/SXO services.

Responsibilities:

• Strategic Leadership on Client Accounts: 
  • Develop high-level SEO/SXO strategy based on comprehensive analysis of site performance, the search landscape, audience and industry trends, and client goals.
  • Lead strategic planning initiatives in partnership with account managers and strategy leads, ensuring alignment with client business goals.
  • Create comprehensive organic digital marketing strategies, incorporating multi-channel approaches (e.g., traditional search engines, social media, AI platforms, third-party websites) to drive organic growth.
• Execution:
  • Oversee traditional SEO strategies to improve visibility on Google and other traditional search engines, with a strong focus on both local and broad-based search.
  • Conduct regular keyword research, direct on-page optimization elements, and monitor algorithm updates to ensure continuous SEO improvements.
  • Identify and provide next steps to solve technical SEO challenges presented by an array of content management systems.
  • Design and implement strategies to influence the output of large language model-based systems, targeting relevant topics/themes, questions, and common user queries.
  • Identify and optimize for social search trends, particularly on platforms like TikTok and Instagram, ideating content that resonates with users and meets searchability standards within social algorithms.
• Data Analysis:
  • Utilize analytics tools to track and assess SEO/SXO strategy effectiveness, conducting regular performance reviews and identifying areas for improvement.
  • Generate performance reports, analyzing organic search metrics across platforms, and presenting key insights to clients and internal teams monthly, quarterly and annually.
• Collaboration:
  • Coordinate with cross-functional teams (SEO specialists, content creators, developers, etc.) to ensure the successful execution of SEO/SXO tactics.
  • Collaborate with content and social media teams to ensure brand visibility across social media search channels.
  • Assist with the management project timelines, deadlines, and deliverables, ensuring that tasks are completed according to client expectations and quality standards.
• Learning: 
  • Continuously monitor search trends, algorithm updates, AI advancements, and social media search behaviors to keep SEO/SXO strategies ahead of the curve.
  • Stay informed about advancements in generative AI and adapt strategies to align with the evolving capabilities of these platforms.
  • Open to attending industry webinars, workshops, and conferences, sharing insights with clients and the internal team.
  • Help with the continuous development of new SEO/SXO tactics and deliverables that help support client success.

Required Experience, Skills, and Qualifications:

• Proven SEO and content strategy experience, with a strong background in developing and executing strategies.
• Deep understanding of SEO and how it contributes to achieving business goals.
• Experience conducting keyword research, technical optimizations and content strategy, to inform strategic decisions.
• Exceptional written and verbal communication skills, with experience delivering client-facing presentations, workshops, and pitches.
• Successful track record of collaborating with cross-functional teams, contributors, and stakeholders at various levels of seniority.
• Ability to manage multiple projects and priorities simultaneously, working independently with minimal direction.

Preferred Qualifications:

• Experience working in an agency setting is preferred.

Total Compensation Package:

This position offers full-time employment along with a comprehensive benefits package that includes:

• Complimentary parking
• Health, dental, and vision insurance
• 401(k) with matching contributions from the Company
• Life insurance and Accidental Death & Dismemberment (AD&D) coverage
• Company-provided Short Term Disability insurance
• Long Term Disability coverage
• Paid Time Off
• Holiday pay, including Floating Holiday
• Flexible work schedules

Commitment to Inclusion:

Rocket55 is an equal opportunity employer and is dedicated to creating an inclusive work environment void of harassment and discrimination. Our goal at Rocket55 is to cultivate a culture where each team member feels appreciated, empowered, and motivated to pursue both personal and collective objectives. This commitment entails ensuring opportunity and accessibility for individuals of all backgrounds, including but not limited to race, ethnicity, age, marital status, gender, sexual orientation, gender identity, gender expression, religion, national origin, disabilities, political affiliation, and socioeconomic status.

Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications that may be required. The role may evolve based on the needs of the company.