The Database Marketing Coordinator is responsible for managing processing rules to successfully execute Direct Mail and Digital Marketing events. The ideal candidate must be able to perform comfortably in a fast-paced, deadline-oriented work environment, both independently and as a team member.

Responsibilities:

• Develop an understanding and impact of the campaign processing flow as it relates to Franklin-Madison Group and our data processing vendor.
• Manage multiple direct mail and digital marketing insurance campaigns for partner credit unions and regional banks in a given month.
• Ensure business and regulatory requirements are applied to each marketing campaign.
• Validate and approve marketing campaign reports to ensure data accuracy
• Adhere to monthly processing deadlines.
• Communicate effectively with internal departments and vendors to distribute critical information, as it relates to direct mail solicitations, special projects, and research analysis.
• Other duties as assigned.

• Strong organizational skills and ability to coordinate or manage multiple tasks or projects
• Highly motivated, flexible and energetic
• Excellent written and oral communication skills
• Excellent follow up and problem solving skills
• Knowledge of Word and advanced Excel
• Prior experience working in a team capacity and having the ability to collaborate, communicate, and foster positive professional relationships across the department
• Bachelor’s degree required
• Prior Direct Marketing, Database Marketing or Campaign Management experience an advantage but not required