The Product Marketing Specialist at Hawkes Learning plays a key role in driving product positioning, messaging, and go-to-market strategies to promote and enable sales of the full portfolio of Hawkes products. This position will work closely with the content, product, and marketing teams. 

Key Responsibilities: 

• Organize and communicate the value proposition for the product based on market research insights, ensuring products’ unique selling points are highlighted and messaging is clear and compelling. 
• Create and implement go-to-market (GTM) strategies that outline how products and features will be launched, promoted, and distributed, supporting product leads, facilitating product trainings, and developing launch templates.?  
• Establish KPIs, lead retrospectives, and ensure alignment with expected revenue growth.? Optimize and manage budgets for these programs.   
• Collaborate closely with Product Leads to be the voice of the customer in product development, delivering insights on customer needs and guiding product development initiatives. 
• Partner across the sales and marketing teams to ensure customer-facing reps are enabled with knowledge they need to effectively sell and position Hawkes products.  
• Coordinate GTM activities across all company functions to ensure awareness of each other’s activities and completion versus launch timelines.  
• Provide support for large-adoption sales efforts by coordinating with GTM and content team on customizations or customer presentations. 

If you are a passionate and dedicated Product Marketing Specialist who thrives in a fast-paced environment, we encourage you to apply. At Hawkes Learning, you will have the opportunity to contribute to innovative educational solutions and make a positive impact on the learning experience. Headquartered in Charleston, SC, Hawkes Learning also offers an inclusive work environment that thrives on collaboration, creativity, and having a can-do attitude.

The salary range for this role is competitive and considers a variety of factors, including skill sets, experience, training, certifications, and other business and organizational needs. A reasonable estimate of the current range is $65,000 to $85,000. Our comprehensive benefits package includes 30+ days of paid time off to start with additional time each year of employment, an employer 401(k) match of up to 3.5%, and a significant employer contribution to healthcare benefits. While we prefer candidates located in Charleston, SC, we value talent from all locations. Hawkes Learning is proud to be an equal opportunity employer, committed to fostering a diverse and inclusive workplace.

• Several years of experience in Product Marketing
• Demonstrated success in developing and executing effective GTM collateral
• Strong analytical skills with the ability to interpret data and make strategic recommendations
• Ability to work independently and as part of a team
• Excellent communication and interpersonal skills
• Higher education technology industry experience is preferred, but not required
• Bachelor’s degree in marketing, business, or a related field