The core function of the Regional Marketing Coordinator is to drive new patient acquisition for a group of Specialty Dental Brands (SDB) Orthodontic and Pediatric practices within our East territory. This position will report into and work closely with the Sr. Regional Marketing Manager in addition to collaboration with regional operations and practice managers. This position will play a key role in developing local marketing strategy, creating streamlined marketing processes, and identifying levers for patient growth and retention. Our ideal candidate will demonstrate our core values by being a compassionate, authentic, talented, and creative team-player
 

JOB TYPE:

• Full-Time
• Remote    
• Ability  to travel regionally 
• Territory includes GA, NJ, TN, MD, RI, NY, MA, FL
• Based in region supported 

KEY RESPONSIBILITIES:

• Develop relationships with Partner Doctors, office teams, and community contacts
• Assist Sr. Regional Marketing Manager in marketing plan development for assigned set of brands, placing special emphasis on bespoke marketing initiatives designed to drive new patient volume
• Assist in the development of patient and doctor referral marketing strategies in conjunction with SDB office leaders and SDB doctors
• Assist with various digital marketing functions as needed, including Listings Management
• Coordinate local office level requests and triage to SDB’s digital and creative marketing teams
• Ability to locate and prioritize local event opportunities and coordination efforts
• Assist SDB partner offices with local sponsorship efforts including executing creative needs, payment requirements, and sponsorship activation
• Develop strategic content marketing calendars inclusive of organic social media, email marketing, and patient communications campaigns
• Act as liaison between digital team and partner practices when necessary
• Assist offices with procurement of any local level printed materials, i.e.,  appointment cards, referral pads, flyers, in office stationery  requirements and promotional items 

KPIs

• New patient growth
• Social media engagement
• Revenue  attribution (budget)
• Marketing Qualified Leads
• Event attendance
• Referral traffic

ORGANIZATIONAL ALIGNMENT:

• Reports to: Sr. Regional Marketing Manager  

 Bachelor’s  Degree preferred with degree or major coursework in community relations, public relations, marketing, or a related field. Bilingual candidates are encouraged to apply.

• 3-5  years of relevant work experience combined with ambition, drive, and personality will be valued highly in this position regardless of college  degree.
• Hands-on experience with social media, professional relationship building, and event planning preferred. Experience in the dental field is not compulsory for this position.
• Exceptional  organizational and critical thinking skills
• Exceptional  professional acumen
• Familiar with basic printing terms and procurement
• Ability to budget and prioritize.
• Ability to plan and execute marketing strategies.
• Strong prioritization, organization, and project management skills
• Ability to travel up to 50% locally