The Area Vice President of Sales at Kreg Therapeutics plays a pivotal role in expanding the company's reach and influence within hospitals, specifically targeting Level I and II trauma centers across Illinois, Ohio, Michigan, Wisconsin, and Indiana. Here’s a breakdown of key aspects of this role:

Role Overview: 

The Area VP will act as a vital link between Kreg Therapeutics and hospitals, ensuring sales goals are met and cultivating strong, strategic relationships with clinical leaders. Reporting directly to the Regional VP, this position involves overseeing a team of Account Managers and driving strategic growth within the territory. The position is dynamic, requiring the Area VP to influence the entire sales cycle from strategy formulation to contract finalization, including account management, performance tracking, and clinical engagement.

Primary Responsibilities:

• Strategic Sales Leadership: Define and implement region-specific sales goals that align with and advance Kreg’s broader objectives. Set targets and strategies at the account, territory, and market levels to drive profitable rental revenue growth across the area.
• Execution of Sales and Clinical Strategies: Collaborate with the Regional Clinical Engagement Manager and Clinical Specialists to ensure seamless integration of sales and clinical engagement strategies that drive product adoption and support patient care protocols.
• Team Management & Development: Lead, mentor, and develop the Account Management team, providing direction and support to ensure effective execution of sales strategies. Conduct regular coaching sessions, performance evaluations, and development plans to build a high-performing team.
• Client Relationship Development: Act as the primary liaison between Kreg Therapeutics and key stakeholders at major hospital accounts. Build and maintain long-term relationships with executive leadership, clinical directors, and key opinion leaders (KOLs) in Level I and II trauma centers and other strategic accounts to support contract renewals, expand services, and achieve revenue goals.
• Sales Performance Tracking & Reporting: Track and analyze the performance of the sales team against targets. Oversee weekly, quarterly, and annual sales plans and provide data-driven insights and feedback to the RVP to refine sales approaches as needed.
• New Business Development: Target and secure new business opportunities within the region, focusing on high-priority hospital accounts and competitive conversions. Utilize a hunter mindset to expand Kreg’s footprint, identifying new accounts where Kreg’s specialized beds can deliver clinical and operational value.
• Clinical Collaboration for Enhanced Value: Partner with the Regional Clinical Engagement Manager to understand hospital needs and assist in tailoring product implementations and clinical programs that support early mobility, bariatric care, and ICU utilization. Engage with clinical leadership to promote the clinical value of Kreg’s products as part of the overall sales strategy.
• Contracting & Negotiations: Lead and manage the contracting process for new rental agreements, working closely with hospital supply chains and ensuring favorable terms that align with Kreg’s financial goals.
• Market Insights & Competitive Intelligence: Collect and report market intelligence on competitor activities, emerging market trends, and customer feedback to inform Kreg’s strategic direction. Provide regular updates to upper management and recommend adjustments to the regional strategy as needed.
• Cross-Functional Collaboration: Partner with Marketing, Operations, and Clinical teams to align resources and support sales initiatives, ensuring the sales team has the tools, training, and support needed to maximize engagement and revenue opportunities.
• Customer-Centric Sales Initiatives: Ensure that the sales approach meets and exceeds customer expectations for quality and service. Facilitate Quarterly Business Reviews (QBRs) with key accounts to review outcomes, address challenges, and explore new opportunities for partnership.

• Experience: 5-10 years of hospital-based sales experience, ideally in clinical, differentiated products within ICU or trauma care settings.
• Leadership: 3+ years in sales leadership with a successful record of guiding teams toward goal attainment.
• Clinical and Market Expertise: In-depth knowledge of the healthcare industry, especially trauma care, rental, and capital sales, as well as evidence-based clinical practices.
• Communication and Relationship Skills: Ability to build strong relationships with a variety of clinical and executive      stakeholders.
• Travel: 25-35% overnight travel across Illinois, Ohio, Michigan, Wisconsin, and Indiana.

This position is ideal for a seasoned sales leader with a hunter mentality who thrives in a fast-paced, innovative environment. The Area VP will enjoy a high-impact role that combines sales leadership with meaningful collaboration in improving clinical outcomes.

Why Kreg Therapeutics?

• Flexible and Growth-Oriented Environment: Kreg fosters a culture where innovation and autonomy are highly valued,      encouraging team members to explore new ideas and take ownership of projects.
• Patient and Clinician Impact: The role offers direct exposure to the ICU environment, allowing the Area VP to play an integral role in improving patient care.
• Close Collaboration with Leadership: In a lean management structure, this position offers a direct line to executive      leadership, enabling input on future company strategies.

Benefits:

• Comprehensive health benefits (Medical, Dental, Vision, 401k)
• Coverage of travel expenses and mileage reimbursement
• Company-provided phone and laptop
• Generous time off for vacation, personal, and sick leave