About Hart

Founded in 2012 in Orange County, California, Hart was created to enhance the healthcare system through the use of state-of-the-art data management software. With an increasingly complex range of data types existing in numerous and disparate health systems, we designed a platform that seamlessly integrates all these data sources into a unified source of reliable, up-to-the-minute information. Whether you are a patient or a provider, Hart was created to make healthcare an easier and more efficient experience for you. The management and analysis of disparate healthcare data is a particularly challenging task. But Hart's innovative platform is equipped with powerful tools and features that streamline the entire process, providing you with the data you need, when you need it – and delivering better healthcare outcomes as a result.

Position Overview:

Hart, a fast-growing healthcare IT company specializing in healthcare data interoperability solutions, is seeking a dynamic and experienced Director of Strategic Marketing. This leadership role will drive the strategic direction of the marketing team to support our long-term business goals, increase market share, and expand product offerings. The Director of Strategic Marketing will work cross-functionally to align marketing efforts with business objectives, product development, and sales initiatives.

Key Responsibilities:

Marketing Strategy and Business Planning

• Develop and execute a comprehensive marketing strategy that supports the company’s 1-3 year business plan, focusing on expansion within our healthcare data platform and new product lines.
• Align marketing initiatives with revenue goals, targeting $10 million in 2025, $19 million in Year 2026, and $39 million in 2027.
• Lead market research to identify trends, competitive analysis, and opportunities for growth within the healthcare IT space, particularly in health systems with more than six facilities and community hospitals.
• Collaborate closely with the executive team to ensure the marketing strategy supports business goals such as market-focused innovation, operational maturity, and expansion into adjacent markets, including life sciences research.

Product Management and Market Share Expansion

• Lead product management efforts by defining, refining, and executing on current and future product roadmaps in collaboration with the R&D, sales, and customer success teams.
• Oversee market segmentation, pricing strategies, and product positioning to maximize adoption and growth across key markets.
• Add to, update and maintain the product catalog in Hubspot.  
• Utilize market insights to guide product evolution, ensuring alignment with customer needs, competitive landscape, and industry trends.
• Drive product launch initiatives, managing timelines, deliverables, and key performance indicators (KPIs) to ensure successful market penetration.

Marketing Execution and Sales Enablement

• Lead the execution of the marketing strategy through campaigns, events, content creation, and digital marketing efforts in collaboration with downstream counterparts.
• Support the sales team by developing targeted marketing collateral, sales tools, and resources that align with sales cycles and customer pain points.
• Plan and manage trade shows, webinars, conferences, and other events to enhance brand visibility and generate qualified leads.
• Drive consistent communication and coordination between marketing and sales to ensure alignment on go-to-market initiatives and revenue goals.

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 7+ years of experience in marketing, with at least 3 years in a leadership role within the healthcare or healthcare IT industry.
• Strong understanding of B2B marketing, particularly in healthcare IT and data interoperability.
• Proven track record of leading successful go-to-market strategies and product launches.
• Experience with product management and developing product roadmaps.
• Exceptional communication, leadership, and project management skills.
• Ability to thrive in a fast-paced, growth-oriented environment with a focus on execution and results.