If you have a track record of driving results and exceeding goals in digital marketing, we want to talk to you. NCCER is seeking a Senior Manager of Digital Marketing to take our digital marketing capabilities to the next level. This role will lead a small team and work with internal stakeholders to develop, implement, track and optimize our digital marketing campaigns across all channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Requirements

• Plan and guide execution of all inbound and outbound digital marketing, including SEO/SEM, email, organic and paid social media, and display advertising campaigns.
• Oversee ongoing growth of our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Optimize paths through the marketing and sales funnel using top-of-funnel, middle-of-funnel, and bottom-of-funnel techniques
• Manage and improve online content, considering SEO and Google Analytics
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Bachelors’ degree in Marketing or related field or equivalent experience in the Marketing industry
• Proven work experience managing a digital marketing team, campaigns, workflow, measurement, reporting and optimization
• Demonstrable experience leading and managing SEO/SEM, marketing database growth, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of Google Analytics/GA4
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Expertise in marketing automation tools and CRM (HubSpot, Pardot, Salesforce.com or similar)
• Experience with WordPress
• Experience in setting up and optimizing Google Ads campaigns and targeted paid social media campaigns on all pertinent platforms, including Meta (Facebook/Insta), LinkedIn, Twitter(X), TikTok
• Familiarity with web design
• Working knowledge of ad serving tools
• Strong team management and communication (written and verbal) skills