The Marketing & Design Strategist reports to the Marketing Director and is responsible for leading the marketing strategy and creative support for Parkway’s assets, which serves to create and execute industry-leading marketing and communications programs.

Focus Areas of Responsibility

• Brings expertise in marketing and design trends, social media, events, graphic design, SEO, analytics, reputation management, and conversion rate optimization to the organization.
• Works with the Marketing Director to plan overall marketing strategies for client account(s).
• Serves as the point person on a key client(s) account(s) where they are responsible for client communication and satisfaction.
• Develop and execute annual strategic marketing plans to meet client goals utilizing multiple marketing mediums, including advertising strategy/media buying, public relations, social media, newsletter campaigns, events and activations, art programming, property tenant support, website management, leasing support, and graphic design.
• Responsible for creating and managing annual six-figure budgets.
• Collaborates with Parkway’s Asset Management team to meet client goals through budget reporting, investor reporting, creating custom presentations, strategy alignment, and project planning.
• Works closely with Parkway’s Property Operations team on budgeting, investor reporting, events and activations, tenant support, property signage, and art programming.
• Collaborates with Parkway’s National Creative Director and Strategic Advisory + Leasing team to boost retail and office leasing efforts for multiple clients through leasing brochures, e-marketing efforts, leasing signage, and events.
• Provides consistent marketing support to property tenants to help secure high sales through tenant meetings, social media, marketing of in-store promotions, and aligning with corporate goals.
• Plans and executes public art projects with artists and art programming agencies (murals, sculptures, community art projects).
• Conducts weekly, monthly, and quarterly reporting to measure the success of campaigns and events to be delivered to internal and external partners.
• Ability to curate and execute unique events and activations, providing occasional event coverage for the Marketing + Creative team.
• Manages multiple external vendors and agencies, holding them accountable to their scope of work.
• Communicates and interacts with tenants, clients, and investors with the highest level of customer service.
• Curate, schedule and maintain Parkway’s corporate social media account, help grow engagement, and incorporate leading social media and industry trends.
• Works with the National Creative Director to ensure brand consistency and design and create a variety of graphic assets based on established brand guidelines, including:  Marketing material (brochures, flyers, presentations), Digital assets (social media graphics, email templates), Print materials (RFP’s, annual reports, advertisements).
• Collaborate with corporate and property teams to create cohesive and effective campaigns. 
• Stay up-to-date with industry trends and emerging technologies to ensure the company's creative output remains innovative.
• Serve as a vital part of the Marketing + Creative team, providing support and collaborating with other team members daily.
• Spends time learning independently and with Marketing + Creative team members, taking classes, and attending conferences and webinars.
• Willingness to work daily in a corporate office environment.
• Ability to travel for offsite team meetings, client visits, property visits, and company retreats as necessary.
• Ability to work after hours or weekends for events.
• Delivers a consistently superior product that is strategic and, above all, creative.
• Research market competitors and provides ideas to elevate team strategy.

Qualifications  

• Bachelor’s degree in Business, Marketing, PR, or Communications preferred
• A minimum of 2 – 5 years of marketing experience
• Real Estate experience preferred
• Desire to add value and grow with the company
• Strong ability to work and thrive within a team environment
• Exceptional communication, time management, and organizational skills
• Excellent writing skills and content creation
• Strong character, ethical values, and work ethic
• Proficient in utilizing and interpreting data in Google Analytics, Facebook, and Instagram Insights
• Advanced proficiency and knowledge of Microsoft Office (Outlook, Word, PowerPoint, and Excel)
• Advanced proficiency in Adobe Creative Suite (especially Illustrator, InDesign, and Photoshop)
• Punctual, dependable, flexible, quick learner, and self-starter

Additional Skills

• Ability to maintain all information with the highest degree of confidentiality
• Ability to thrive in a fast-paced and deadline-oriented environment
• Exceptional follow-through skills
• Proactive problem-solving abilities
• Passion for strategic brand marketing
• Exceptional communication skills
• Fiscally responsible and uses reasoned judgment
• Ability to plan and think “outside of the box”
• Ability to receive feedback and criticism genuinely and with respect