Digital Marketing and Advocacy Specialist 

Job Type 

Full-time 

Summary  

The Southwest Strategies Group is seeking a full-time, Digital Marketing and Advocacy Specialist to join our team. This role is responsible for supporting and executing digital media for clients and enhancing the execution of our marketing and business development plan through increasing brand awareness across digital channels and attracting new clients.

Southwest Strategies Group is focused on building leaders in our industry and community. Our group of companies is comprised of award-winning institutions across the state: BergDavis Public Affairs, ColLAborate, Katz & Associates, and Southwest Strategies. With nearly 100 professionals with diverse backgrounds and experience and offices across the state, our team is uniquely positioned to meet stakeholders where they are. We approach every project as a trusted partner, leveraging our decades of expertise to provide custom strategies that help our clients get results.    

Position:  

Location and Travel:  Roles hired in San Diego operate on a hybrid schedule, with 2-3 days onsite in the San Diego Headquarters. Roles outside of San Diego are primarily remote with varying expectations of visits to satellite offices and clients. This role will include early mornings, evenings, and weekends as required. 

Salary Range: $68,000-$78,000 (dependent on experience). This is an exempt (salary) position.   

Responsibilities: 

• Maintain knowledge of digital marketing strategies, landscape and trends 
• Create digital advocacy campaigns to support the goals of the company and clients 
• Develop and administer social media content designed to engage users and create interactive online relationships  
• Utilize advertising tools to implement and optimize digital advertising campaigns, including display/retargeting, video, mobile, SEM, Google, OTT and Facebook advertising  
• Ensure targeted messaging development through creating specific content tailored to particular audiences 
• Develop benchmarks and ongoing weekly or monthly reporting to measure progress and performance; assist in maintaining client metric dashboards 
• Develop digital media, internet and web page content for company and clients 
• Make informed data-driven decisions for company and client social media strategies 
• Utilize public affairs best practices to identify and pursue new and innovative ways to tell company and client stories  
• Collaborate with influencers/ambassadors  
• Continue knowledge of news, current affairs, content marketing/social media, influencer/ambassador, and digital trends and tactics
• Be familiar with social media platforms and manage LinkedIn, Facebook, Instagram, X, YouTube, TikTok and Snapchat accounts, as well as emerging platforms  
• Place, monitor and adjust media buys to optimize results 
• Research new advertising channels and stay abreast of online advertising trends 
• Additional duties as required 

What we offer:  

• Competitive salary with opportunities for growth  
• Benefits including comprehensive medical care, flexible spending accounts, paid time off and profit sharing  
• Opportunities to work on impactful projects that affect the future of our state  
• Opportunities to engage with some of the region's most influential stakeholders  

Qualifications: 

• Bachelor’s degree in marketing, digital media, advertising, public relations, business administration or similar field 
• 2-5 years' experience in marketing, digital engagement, video production, advertising and/or business development