Description
Account Coordinator, Digital
What We Need:
MikeWorldWide (MWW) has an exciting opportunity for an Account Coordinator on the Digital team. This role will play a critical role in managing clients’ social media platforms. The ideal candidate is organized, has a strong attention to detail and exceptional communication skills.
Note: This is a hybrid position and requires 2 days (in-person) in our New York office.
Primary Responsibilities:
- Assist in executing content strategy and managing day-to-day community engagement on client social platforms, largely LinkedIn, but also including Instagram, Threads, YouTube, Facebook, X, TikTok and other emerging platforms as necessary.
- Help develop and maintain a content calendar, including post drafting, ensuring all social posts are planned with appropriate copy and assets and align with client goals and objectives.
- Monitor social media channels for relevant conversations and real-time content opportunities to newsjack.
- Assist in analyzing key metrics to assess content performance and make strategic recommendations.
- Work with team on reports to measure the effectiveness of campaigns and identify areas for improvement and where to lean in.
- Collaborate with the team to brainstorm and implement innovative social media and content campaigns.
- Assist in the development and execution of social media campaigns to drive brand awareness and engagement.
- Begin to develop effective project management skills and ability to service broader account teams; keep account team abreast of timelines and deadlines.
- Develop a thorough understanding of clients’ businesses and industries, and the industry issues that directly and indirectly affect the client.
- Assist with content strategy planning; draft visibility, content and social audits.
- Continually update manager on progress of activities.
- Perform ad hoc account management tasks as assigned.
- Stay up-to-date with digital and social media trends and assist in daily and weekly reporting.
Requirements
Requirements/Qualifications + Success Factors:
- 1 year of experience (post graduation) serving in a full-time social media manager / community management role.
- Bachelor’s degree in communications, public relations, a related field or in the liberal arts.
- Superior oral and written communication skills; proofreading and editing ability.
- Possess strong attention to detail and ability to multitask.
- Familiarity with CRMs (Sprinklr, Hootsuite, Sprout, etc.).
- Familiarity with social media listening tools (e.g. Meltwater) is a plus!
- Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions.
- Eager, can-do positive attitude with exceptional customer-service orientation.
- Desire to pursue knowledge and expand professional development.
- Consistently strive for personal excellence with both client deliverables and within your team, enabling MWW to maintain competitive advantage by providing exceptional value and service.