Overview:
Vaultes is a rapidly growing enterprise IT and cybersecurity company headquartered in the Washington DC metro area. Serving customers across the Federal government and commercial sectors, we use our broad experience and deep technical expertise to implement customized solutions to enable mission achievement and secure the world through technology.
We are seeking a highly skilled and detail-oriented Senior Digital Marketing Analyst to support a mission-critical federal project. The ideal candidate will analyze and optimize digital marketing campaigns across various platforms, ensuring alignment with federal guidelines while driving data-driven strategies to enhance user engagement and overall campaign performance. The Senior Digital Marketing Analyst will collaborate closely with cross-functional teams to deliver insights, develop actionable recommendations, and implement innovative solutions that set the standard for effective digital marketing in government services.
This is a full-time W2 position.
Corp-to-Corp and 1099 ineligible.
Location:
- Remote with potential travel to Client site.
- You must be legally authorized to work in the USA. Vaultes does not provide visa sponsorship.
- You must be able to pass and maintain a valid Security Clearance.
Responsibilities:
- Develop and execute data-driven digital marketing strategies aligned with government project objectives.
- Analyze and interpret digital marketing performance metrics, including website traffic, engagement, and conversion rates, to optimize campaigns.
- Manage and monitor government-approved digital advertising campaigns across multiple platforms (e.g., Google Ads, social media, email marketing).
- Conduct keyword research and implement SEO strategies to improve search engine rankings for agency or program websites.
- Collaborate with web development and content teams to ensure marketing content aligns with government standards and accessibility requirements.
- Prepare detailed reports and dashboards summarizing campaign performance, providing actionable insights to stakeholders.
- Use tools like Google Analytics, Adobe Analytics, or equivalent to track and report key performance indicators (KPIs).
- Oversee social media strategies and content calendars to ensure messaging is consistent with agency goals and policies.
- Conduct competitor and market analysis to identify opportunities and gaps in digital outreach efforts.
- Test and refine marketing assets (e.g., A/B testing for email campaigns, landing pages, and ad creatives) to maximize engagement and effectiveness.
- Ensure all digital marketing activities comply with federal regulations, including Section 508 accessibility standards and agency-specific guidelines.
- Identify emerging digital marketing trends and recommend strategies to improve outreach and audience engagement.
- Provide training and mentorship to team members on digital marketing tools, trends, and best practices.
- Securely manage and protect sensitive government data in compliance with contract requirements.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on data analysis and performance optimization.
- Proven experience managing digital marketing campaigns for government or public sector clients is highly preferred.
- Expertise in using analytics tools such as Google Analytics, Adobe Analytics, Tableau, or similar platforms.
- Strong understanding of SEO, SEM, and PPC strategies, including tools like Google Ads, Bing Ads, and keyword research platforms.
- Familiarity with social media platforms and management tools (e.g., Hootsuite, Buffer) for executing and analyzing campaigns.
- Hands-on experience with email marketing platforms such as Mailchimp, Constant Contact, or equivalent.
- Knowledge of federal digital communication standards, including Section 508 compliance and accessibility requirements.
- Proficiency in data visualization and reporting tools to communicate insights effectively to stakeholders.
- Strong analytical and problem-solving skills to identify trends and optimize digital marketing strategies.
- Excellent verbal and written communication skills, with the ability to present complex data insights clearly.
- Certifications such as Google Analytics, Google Ads, HubSpot Inbound Marketing, or equivalent are a strong plus.
- Experience with Agile methodologies and project management tools like Jira or Trello is preferred.
Perks and Benefits:
- Paid time off
- Paid holidays
- Work-from-home opportunities
- 401k with matching incentive
- Medical/dental/vision benefits
- Company provided life insurance
- Company provided short-term disability
- Professional development opportunities
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Capable of operating a computer and other office productivity machinery, and frequently communicate with co-workers, management, and customers.
This is a Full-Time, W2 position. Corp-to-Corp and 1099 ineligible.
Vaultes provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable federal, state, or local laws and ordinances.