The role will be responsible for providing financial insights and strategic guidance, focused on the company's go-to-market strategies. This role works closely with the sales, marketing, product, and finance teams to ensure that GTM initiatives are financially sound, optimized, and aligned with the organization’s overall business goals.

The ideal candidate will have a strong background in financial analysis, forecasting, and budgeting, with a deep understanding of the sales and marketing cycles. This role is critical to ensuring that investments in go-to-market strategies deliver maximum ROI while maintaining financial discipline.

Key Responsibilities

1. Budgeting & Forecasting:
   • Develop and maintain detailed financial models for budgets and forecasts for GTM initiatives, including sales, marketing campaigns, product launches, and other customer-facing efforts.
   • Collaborate with cross-functional teams to ensure accurate and timely financial inputs for GTM planning and forecasts.
   • Provide ongoing analysis of budget versus actuals and work with leadership to adjust forecasts and budgets as needed.
2. Financial Analysis & Reporting:
   • Conduct in-depth analysis of GTM results, identifying key trends, variances, and areas of improvement.
   • Prepare regular reports and dashboards for senior leadership and the Board of Directors, summarizing key performance indicators (KPIs), ROI, and cost-effectiveness of GTM initiatives.
   • Analyze sales pipeline, customer acquisition costs, churn, and other relevant metrics to assess the financial health of GTM strategies.
3. Strategic Planning Support:
   • Partner with senior sales and marketing leaders to assess the financial implications of new product launches, market expansions, and customer acquisition strategies.
   • Provide financial insights to optimize resource allocation and ensure effective spending across GTM activities.
   • Assess pricing strategies, promotional spend, and discount structures to ensure they align with overall profitability goals.
4. Cross-functional Collaboration:
   • Work closely with the sales, marketing, product, and operations teams to understand their goals, initiatives, and performance metrics, ensuring financial strategies are in sync with business objectives.
   • Provide financial insights and guidance during key strategic decisions, such as market entry or significant shifts in GTM approaches.
5. Optimization & Continuous Improvement:
   • Drive continuous improvement in GTM financial planning and analysis processes, tools, and models.
   • Identify opportunities to optimize spend, improve ROI, and streamline reporting across GTM teams.
   • Provide actionable recommendations based on data analysis to improve the efficiency and effectiveness of GTM strategies.
6. Ad-hoc Analysis:
   • Lead or support ad-hoc financial analysis related to new GTM initiatives, potential investments, or changes in market conditions.
   • Perform competitive and market analysis to identify trends and assess potential financial impact.

• Education: Bachelor's degree in Finance, Accounting, Business, Economics, or a related field. 
• Experience: 3-7 years of experience in financial planning and analysis, corporate development, consulting, or banking preferably with a focus on go-to-market, sales, marketing, or product finance.
• Analytical Skills: Strong financial modeling, forecasting, and budgeting experience. Ability to analyze large datasets and translate them into actionable business insights.
• Business Acumen: Understanding of sales cycles, customer acquisition costs, product marketing strategies, and how financial metrics tie into overall business performance.
• Tools & Software: Advanced proficiency with financial modeling tools (e.g., Excel, etc.), ERP systems (e.g., Intacct, Salesforce).
• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex financial data in a clear and actionable manner to non-financial stakeholders.
• Attention to Detail: High level of attention to detail and accuracy in financial reporting and analysis.
• Collaboration & Teamwork: Strong interpersonal skills, with the ability to build relationships and work effectively across multiple teams.

Preferred Qualifications:

• Experience in SaaS, technology, or other high-growth industries.
• Familiarity with sales enablement tools (e.g., Salesforce) and marketing analytics platforms.
• Experience in working with senior executives and contributing to strategic business decisions.