Job Title: Sr. Director of Marketing, Wellness Division

Position Responsibilities: The Providence Groups is seeking a Sr. Director of Marketing in the Greater Nashville area to lead the overall marketing strategy and support new growth initiatives for The Providence Groups' Wellness Division. This role will strategically build, develop, and execute modern, multi-channel marketing strategies with the goal of generating leads and driving revenue. The ideal candidate will have proven experience in both B2C and B2B marketing within the health and wellness industry and possess a strong background in launching and building brands.

Primary Duties:

• Develop and lead go-to-market strategies to generate new prospects leveraging a modern, multi-channel marketing mix, with a focus on health and wellness industry best practices.
• Analyze past campaign performance to inform future strategies, including launching new brands, product lines, and services.
• Build a comprehensive understanding of customer personas, products, and the buyer’s journey, with a focus on the unique needs of health and wellness audiences.
• Establish a repeatable and scalable marketing operations framework.
• Present strategies and performance metrics to senior Leadership, securing buy-in, budgets, and reporting on results.
• Collaborate with internal stakeholders (marketing, sales, product, and finance) to align strategies with overall calendars, personas, and product/service positioning.
• Partner with stakeholders to develop and execute go-to-market campaigns for new services and product enhancements within the health and wellness sector.
• Oversee and lead the company’s event strategy, including planning and executing health and wellness-related events.
• Negotiate event, sponsorship, and speaker contracts while managing event budgets.
• Develop and grow a thought leadership program to expand the reach and exposure of companies within the Wellness Division.
• Oversee digital agency partnerships to create effective digital campaign strategies for B2B and B2C audiences.
• Manage PR agency relationships to effectively scale brand awareness.
• Leverage third-party content syndicators to enhance demand generation efforts.
• Grow distribution across all channels, including earned, paid, and owned, with expertise in content creation supported by SEO/SEM optimization and PPC strategy.
• Ensure content reaches the appropriate stage of the funnel at the right time to maximize engagement and conversion.

This position offers a unique opportunity to make a significant impact within the health and wellness industry. If you are a strategic, data-driven marketer with a passion for wellness and a proven track record of success, we encourage you to apply.

Qualifications:

• 8+ years of experience in modern marketing for B2B and B2C audiences, with a preference for high-growth company experience.
• Proven expertise in the health and wellness industry, including launching brands and building market-specific campaigns.
• Entrepreneurial mindset with a track record of startup experience.
• Demonstrated success in managing and leading teams.
• Strong analytical skills with the ability to measure, analyze, and consistently report campaign performance.
• Experience working in multi-channel marketing environments, including revenue-focused marketing initiatives.
• Strong organizational and project management abilities; capable of handling multiple projects and meeting deadlines.
• Expertise in developing digital marketing strategies that drive pipeline and revenue growth.
• Experience managing marketing budgets effectively.
• Creative problem-solver with a proactive approach to piloting and testing new ideas.
• Comfortable working independently while thinking strategically, tactically, and analytically.
• Strong interpersonal and collaboration skills, with the ability to work with diverse internal and external stakeholders.
• Exceptional verbal and written communication skills.
• Proficiency with marketing tools and platforms, including Salesforce CRM, WordPress, Hubspot or Marketo, EHR Zenoti, and others.
• Advanced proficiency in Microsoft Excel, Word, and PowerPoint.