We offer fully remote positions for candidates that live in Florida, Texas, and North Carolina, If you prefer to be in an office setting, come join us in our Sunny South Florida office in Hallandale Beach.

GREAT PEOPLE. GREAT WORKOUT. GREAT PERKS
Want to join the fun as a Senior Copywriter?

As the largest branded fitness program in the world, Zumba® brings millions of people together every single day. We take the “work” out of “workout,” combining fun, fitness, and a serious dose of happiness in every class. And being part of our close-knit Home Office fam is JUST. AS. AWESOME. 

OVERALL JOB OBJECTIVE:
The Senior Copywriter will develop ideas and concepts for major company initiatives and work in tandem with an Art Director partner to transform them into visual reality. Responsibilities include crafting compelling copy for various channels, maintaining brand voice consistency, and collaborating with cross-functional teams to drive engagement and conversions.

JOB RESPONSIBILITIES:

• Think strategically and provide solutions in order to produce creative “smart” work in multiple media types including, but not limited to, digital, social, print, packaging, and collateral.
• Work closely with Brand Managers and Business Owners (Clients) to translate initiatives into effective communication plans and copy solutions.
• Build and lead audiovisual presentations for major campaigns.
• Lead copy projects with design partner from briefing to delivery.
• Help the company expand business opportunities through bold, innovative work, as well as effective presentations.
• Strategic to conceptualize, generate ideas and concepts in multiple platforms.
• Develop compelling storying telling for multimedia including video scripts, social media and digital media
• Help maintain Zumba’s unique tone of voice and brand guidelines.
• Manage multiple projects simultaneously while ensuring accuracy in deliverables and meeting deadlines.
• Resilience to perform under pressure and deliver high-quality ideas and executions to tight deadlines, delivering on time and on budget.
• Proofread all communications developed by the creative team and ensure information accuracy.
• Maintain best practices for file and server management, including the consistent application of naming conventions, file/folder organization, versioning control, script details, and more.
• Help Zumba develop strong and positive relationships in the advertising and marketing community to aid in the recruitment of top talent.
• Possess a positive and respectful attitude when working with colleagues, associates, and partners. Be solutions-oriented, and supportive in finding solutions to unexpected challenges.
• Keep up with all current industry trends dealing with copywriting. (SEO, social, digital, video).
• Ability to brainstorm and bring innovative ideas for multimedia campaigns (focus on digital)
• Other duties and special projects may be assigned as needed.

Supervisor responsibilities: None

REQUIRED QUALIFICATIONS:

• Bachelor’s degree required and/or 7+ years’ experience with an advertising agency or marketing department.
• A strong portfolio of creative that demonstrates originality, innovation, problem-solving, and personal expression for a variety of media including digital and social media.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Word, Excel, InCopy and Mac OSX platform.

DESIRED QUALIFICATIONS:

• A strong work ethic and a demonstrated ability to manage multiple projects simultaneously, set priorities, utilize resources, identify and address problems, and meet deadlines.
• Strong interpersonal skills; a team player, positive and innovative thinker.
• Highly motivated and a high level of initiative; ability to work independently, in support of Zumba’s creative goals and business objectives.
• Proficiency in Figma and AI-friendly

PHYSICAL DEMANDS:

While performing the duties of this job, the employee is frequently required to sit, stand, walk, bend, and use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; talk and hear. The employee must occasionally lift and/or move up to 25 pounds (safety/weight belt provided, if requested). Specific vision, peripheral vision, depth perception and the ability to adjust focus is required.