Sales Manager, Billboards
Laredo, TX STX Media
Job Type
Full-time
Description

SUMMARY: 

The Sales Manager will be responsible for connecting clients by offering billboard marketing solutions and providing exceptional customer service. The ideal candidate is a self-starter with strong verbal skills and people skills, who is willing to work independently and be self-disciplined to become an active member of the advertising community.

ESSENTIAL DUTIES: 

  • Responsible for connecting clients by offering billboard marketing solutions and providing exceptional customer service.
  • Participate in marketing campaigns to attract and retain client and improve client mix; help prepare forecasts for budgeting proposes. 
  • Identifying and researching potential clients and anticipating their advertising. 
  • Collaborating with the Sales & Marketing team to brainstorm effective advertising campaign ideas, and presenting these proposals to the clients successfully.
  • Communicating pricing and terms to clients, negotiating sales and renewals, and preparing advertising proposals and contracts.
  • Establishing and maintaining contact with key prospects and accounts through in-person meetings, written correspondence, and phone calls.
  • Prepare weekly purchasing activity reports and the status of each negotiation’s held with potential clients for all assigned billboards. 
  • Staying engaged with the wider media advertising community within the market.
  • Actively seek new business opportunities through networking and outreach.
  • Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, and establishing personal networks.
  • Other duties as assigned.
Requirements

EDUCATION:

  • Bachelor’s degree in Business Administration, marketing or comparable experience.

EXPERIENCE:

  • Must have at least 1-3 years of relevant experience in outdoor advertising, marketing, or digital advertising.

SKILLS: 

Must have the following skills and/or abilities:

  • Cold calling in person and over the phone up to 50 calls per week
  • Effective interpersonal skills, as well as, strong negotiating and presentation skills
  • High degree of initiative and self-motivation
  • Problem solving abilities
  • Ability to communicate with all levels – Spanish speaking a plus
  • Ability to interpret and understand legal clauses/documents 
  • Ability to prioritize multiple projects
  • Strong attention to detail; highly organized
  • Work well under pressure, meeting deadlines consistently
  • Computer skill: proficient in Word, Excel and Power point
  • Bring a persistent and positive attitude to work every day
  • Be assertive without being abrasive
  • Be open to and willing to accept input and direction – we are team oriented
  • Work performed in general office environment, does require extended hours, some overnight travel by automobile/or airplane to properties.  
  • Ability to actively engage in community outreach, including cold calling local businesses, Chamber of Commerce members, Laredo Motor Carriers, and Rotary Club representatives

LICENSES/CERTIFICATIONS:  

  • Must have a current Texas driver’s license and a satisfactory driving record.

PHYSICAL REQUIREMENTS:

Must be able to perform the following physical activity on a frequent to constant basis:

  • Sit for long periods of time.
  • Lift 10–20 lbs. of files, plans, office supplies, or similar items. 
  • Constantly uses fingers and hands when dialing/answering the telephone and operating a computer or other office machinery, such as a copy machine, scanner, and computer printer.
  • Ability to hear average or normal conversations and receive ordinary information through verbal communications in person or detect objects in and around job site over the telephone.
  • Average, ordinary visual acuity necessary to prepare or inspect documents; operate a computer or other office machinery; or.
  • Walk short distances on slippery, even, and/or uneven surfaces.
  • Stand, bend, stoop, kneel, crouch, twist, turn, or crawl.

WORKING CONDITIONS:

  • This role requires an equal balance of responsibilities, with 50% of duties performed out in the community and 50% in an office setting. 
  • Will require job site visits involve performing work in outdoor weather conditions with exposure to extreme cold, heat, and noise depending upon project site.
  • Will require some travel by automobile or airplane.

OTHER REQUIREMENTS:

Must be able to:

  • Adhere to the highest standards of ethics, integrity, professionalism, and discretion.
  • Project a courteous, professional and positive approach with clients, subcontractors, employees, and authorizing agencies while providing prompt, efficient, and accurate assistance. 
  • Follow and exchange basic instructions, information, and guidelines.
  • Make decisions based on experience or knowledge with minimal supervision.
  • Participate in training and development opportunities offered to maintain construction-related software and safety knowledge.
  • Adhere to and perform functions according to company and OSHA safety guidelines.
  • Maintain regular, timely, and predictable attendance.
  • Represent the company in a professional manner to callers and visitors.