Position Summary:

Under the supervision of the Business Development Manager, this position will assist our Marketing Department with a wide range of marketing activities, including content creation, social media management and market research to advance Marketing initiatives promoting the Lakeland Care brand and services.

Essential Competencies:

Accountability

• Showcases an ability to assist in the planning, development, and execution of multi-channel marketing campaigns, ensuring alignment with company goals and target audiences.
• Design and develop branding materials such as brochures, flyers, presentations, and promotional graphics that align with our brand identity.

Critical Thinking

• Provides content creation & social media engagement through proficiency in brainstorming, creating, and curating engaging content for social media platforms, with a focus on brand consistency, audience engagement, and platform-specific strategies.
• Monitor and analyze social media performance metrics (engagement, reach, conversion rates) to identify trends and suggest improvements.

Commitment to Excellence

• Demonstrates skill in contributing to the design and production of marketing materials such as brochures, flyers, and newsletters, and website content ensuring consistency with brand voice and strategic goals.
• Create high-quality images, infographics, and digital assets for social media, website, email campaigns, and other marketing channels.

Interpersonal Awareness

• Showcases strong interpersonal skills for representing the company at local events, promoting the brand through positive customer interactions, and distributing promotional materials to increase brand awareness.
• Demonstrates self-awareness and is able to conduct self in alignment with LCI’s values of kindness, trust and inclusion.

Relationship Building

• Provides assistance with the organization, management, and promotion of events, including coordinating logistics and supporting brand visibility at promotional activities.
• Collaborate with the marketing team to create engaging social media posts, including carousels, reels, and video content.

Organizational Regard

• Demonstrates and ability to conduct market research and analyze data to identify trends, customer preferences, and market opportunities to support marketing decision-making.
• Positively promotes LCI’s brands and services 

Work Relationship and Scope:

The Business Development Manager provides general direction for this position. Decisions are made within the policies and procedures established by Lakeland Care, Inc. Significant interaction occurs with other professionals, with the company. This position interacts regularly with LCI and LC Plus staff, business professionals, and community stakeholders.

Qualifications:

• Pursuing a degree in Marketing, Communications, Journalism, Graphic Design, or a similar field.
• Familiarity with social media platforms and marketing tools is preferred.
• Strong organizational skills and attention to detail is encouraged.
• Must demonstrate proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Must have exceptional verbal and written communication skills.
• Current driver’s license, acceptable driving record and proof of adequate insurance required.