Job Description

CallTower is seeking an Inbound Marketing Associate to play a vital role in driving traffic through diverse and innovative lead generation campaigns.

In this position, you’ll collaborate closely with our marketing and sales teams to support a variety of lead generation initiatives and projects. From managing inbound conversion processes to scrubbing and enriching data for Salesforce.com, your role will contribute to business growth and enhance operational efficiency.

Essential Duties and Responsibilities

This role demands a high level of expertise, attention to detail, and a proactive mindset. Applicants should have a strong background in data accuracy, CRM platforms, cross-functional collaboration, and sales process. Key responsibilities include, but are not limited to:

· Facilitate High-Volume Processing of Inbound Form Conversions
  Efficiently manage and process a large influx of inbound form submissions. Ensure swift, accurate, and methodical handling of each form while maintaining strict data integrity and adherence to company protocols. Experience with managing high-volume workflows is essential.

· Coordinate and Execute Outbound Appointment Setting for the Sales Team
  Leverage inbound lead conversions to schedule high-quality sales appointments. Prioritize leads based on specified parameters, effectively communicate with prospects, and ensure alignment with the sales team’s calendar and goals. Strong interpersonal and organizational skills are required.

· Perform Comprehensive Data Collection and Analysis
  Gather, consolidate, and organize data from various sources. Monitor the accuracy and completeness of incoming data to ensure reliability for reporting and downstream decision-making processes.

· Maintain Data Hygiene and Enrichment Procedures
  Conduct regular data audits to identify and correct discrepancies within the database. Enhance data quality by enriching records with relevant   information, ensuring the system remains a reliable source of truth. Proficiency in data management and high attention to detail are critical.

· Upload and Manage Files Using Salesforce.com Import Wizard
  Prepare, clean, and format data for seamless upload into Salesforce.com via the import wizard. Address any import errors and inconsistencies promptly while adhering to system protocols and best practices.

· Collaborate with Cross-Functional Teams
  Work closely with marketing and sales teams to ensure the successful execution of campaigns and projects. Offer insights and administrative support that contribute to the achievement of organizational objectives. Strong communication and teamwork skills are   essential.

· Follow Up on Past-Due Tasks Assigned to Sales Professionals
  Proactively monitor and track overdue sales tasks, providing reminders and updates to ensure timely completion. Take ownership of follow-up processes to support the sales team’s productivity and efficiency.

This position requires a candidate with proven expertise in CRM platforms (preferably Salesforce), experience managing high-volume and detail-oriented tasks, and the ability to thrive in a collaborative, fast-paced environment. Strong written and verbal communication skills, along with a commitment to data accuracy and process optimization, are key to success in this role.

Job Requirements

To excel in this role, candidates must possess a combination of technical expertise, exceptional organizational skills, and a proactive attitude. The ideal candidate will meet the following qualifications and demonstrate the ability to effectively support and enhance the outlined duties:

· Education and Language Proficiency

• BA/BS degree in Communications, Business Administration, Marketing, or a related field is required.
• Fluent English speaker with excellent written and verbal communication skills.

· Flexible Work Availability

• Ability to work flexible shifts, including nights and early mornings, to accommodate both UK and USA time zones.

· Advanced Technical and CRM Proficiency

• Extensive knowledge and hands-on experience with Salesforce.com, including the Import Wizard tool. Proficiency in managing and maintaining large-scale data is essential.
• Familiarity with or the capability to quickly master HubSpot or similar marketing intelligence tools.
• Advanced computer skills with proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint).

· Data Management Expertise

• Demonstrated ability to collect, analyze, and enhance data with a focus on accuracy, completeness, and quality assurance.
• Experience conducting data audits, resolving discrepancies, and enriching records for dynamic and accurate reporting.

· Organizational and Multitasking Skills

• Exceptional ability to prioritize and manage a high volume of tasks efficiently without compromising on quality.
• Capable of aligning multiple tasks and deadlines to meet organizational goals and maintain productivity in a fast-paced environment.

· Strong Interpersonal and Collaboration Skills

• Proven ability to work effectively with cross-functional teams, fostering collaboration to achieve project outcomes and campaign success.
• Strong interpersonal skills to build relationships with internal teams and external stakeholders, ensuring follow-up communication is timely and professional.

· Attention to Detail and Proactive Approach

• High degree of detail orientation with the ability to manage complex workflows and identify opportunities for improvement.
• Self-motivated and proactive, demonstrating initiative in process optimization and problem resolution.

· Customer Relationship and Sales Support Skills

• Exceptional follow-up skills, both internally and externally, to support the sales team with high-quality engagement and task completion.
• Ability to prioritize appointments, manage sales calendars, and contribute to revenue-driving initiatives effectively.

· Time Management and Stress Tolerance

• Ability to work under pressure and meet tight deadlines without compromising on the quality and accuracy of deliverables.

· Results-Driven and Growth-Oriented

• A growth mindset with a commitment to continuous learning and skill improvement, ensuring the effective use of latest tools and practices.
• Consistently seeks out ways to optimize processes, implement best practices, and contribute to the overall success of the team.

This role requires a dynamic individual with the technical proficiency, strategic thinking, and collaboration skills to meet and exceed expectations in a data-centered, high-performing environment.