Social Media Manager 

We're looking for a creative storyteller who can capture authentic pet moments and turn them into engaging social content showcasing our range of products for dogs and cats. If you're someone who can spot a trend, create content on the fly, and has a genuine passion for pet health and nutrition, we'd love to meet you. 

Key Responsibilities: 

Content Creation & Strategy 

• Create authentic content showing how raw feeding fits into diverse pet parent lifestyles - from city apartments to suburban homes, busy professionals to multi-pet households  
• Stay on top of social trends, creating timely content within 24-48 hours using trending audio and topics 
• Bring brand topics to life in a socially engaging way 
• Highlight real reviews and transformations from our pet parent community 

Community Building & Reputation Management 

• Build and nurture an inclusive community of pet parents exploring raw feeding 
• Connect with those discovering our different formats and proteins 
• Work with brand affiliates and influencers who authentically use our products 
• Monitor and manage online brand reputation across platforms 
• Support PR initiatives and media opportunities 
• Provide timely, professional responses to customer feedback 

Analytics & Optimization 

• Track and report what content resonates with our community 
• Monitor and optimize trend participation 
• Measure campaign impact on brand and product awareness 
• Help our partnerships and e-commerce presence grow 
• Monitor brand sentiment and reputation metrics 

Brand Support 

• Support brand initiatives and new product launches 
• Help maintain brand consistency across organic channels 
• Contribute to brand strategy discussions 
• Support special projects as needed 

Skills You Bring: 

• 3+ years creating engaging social content across platforms 
• Access to diverse pet environments for content creation 
• Proven ability to create and edit trending content within hours 
• Experience with photo/video editing tools for quick-turnaround content 
• Natural eye for capturing authentic moments 
• Understanding of social platform best practices 
• Proficiency in Adobe Creative Suite 
• Project coordination experience 
• Familiarity with Meltwater is a plus 
• Crisis communication skills 
• Genuine interest in pet nutrition and raw feeding 

What Makes You Unique: 

• Portfolio showing your creative approach to product storytelling 
• Experience bringing premium brands to life visually 
• History of building engaged communities around quality products 
• Ability to manage multiple projects with care 
• Track record of growing brand awareness thoughtfully 
• Experience handling sensitive customer situations professionally 

You'll thrive in this role if you: 

• Have a genuine passion for pet health and nutrition 
• Love creating content that educates and inspires 
• Can quickly adapt to emerging trends and opportunities 
• Are comfortable taking content in various environments (pet stores, parks, homes) 
• Have a flexible schedule for capturing authentic pet moments 
• Bring a fresh perspective to pet social content