Description
Social Media Manager
We're looking for a creative storyteller who can capture authentic pet moments and turn them into engaging social content showcasing our range of products for dogs and cats. If you're someone who can spot a trend, create content on the fly, and has a genuine passion for pet health and nutrition, we'd love to meet you.
Key Responsibilities:
Content Creation & Strategy
- Create authentic content showing how raw feeding fits into diverse pet parent lifestyles - from city apartments to suburban homes, busy professionals to multi-pet households
- Stay on top of social trends, creating timely content within 24-48 hours using trending audio and topics
- Bring brand topics to life in a socially engaging way
- Highlight real reviews and transformations from our pet parent community
Community Building & Reputation Management
- Build and nurture an inclusive community of pet parents exploring raw feeding
- Connect with those discovering our different formats and proteins
- Work with brand affiliates and influencers who authentically use our products
- Monitor and manage online brand reputation across platforms
- Support PR initiatives and media opportunities
- Provide timely, professional responses to customer feedback
Analytics & Optimization
- Track and report what content resonates with our community
- Monitor and optimize trend participation
- Measure campaign impact on brand and product awareness
- Help our partnerships and e-commerce presence grow
- Monitor brand sentiment and reputation metrics
Brand Support
- Support brand initiatives and new product launches
- Help maintain brand consistency across organic channels
- Contribute to brand strategy discussions
- Support special projects as needed
Requirements
Skills You Bring:
- 3+ years creating engaging social content across platforms
- Access to diverse pet environments for content creation
- Proven ability to create and edit trending content within hours
- Experience with photo/video editing tools for quick-turnaround content
- Natural eye for capturing authentic moments
- Understanding of social platform best practices
- Proficiency in Adobe Creative Suite
- Project coordination experience
- Familiarity with Meltwater is a plus
- Crisis communication skills
- Genuine interest in pet nutrition and raw feeding
What Makes You Unique:
- Portfolio showing your creative approach to product storytelling
- Experience bringing premium brands to life visually
- History of building engaged communities around quality products
- Ability to manage multiple projects with care
- Track record of growing brand awareness thoughtfully
- Experience handling sensitive customer situations professionally
You'll thrive in this role if you:
- Have a genuine passion for pet health and nutrition
- Love creating content that educates and inspires
- Can quickly adapt to emerging trends and opportunities
- Are comfortable taking content in various environments (pet stores, parks, homes)
- Have a flexible schedule for capturing authentic pet moments
- Bring a fresh perspective to pet social content
Salary Description
$85000 to $90000