Social Media Manager
Fully Remote GREEN BAY, WI
Description

 

Social Media Manager 

We're looking for a creative storyteller who can capture authentic pet moments and turn them into engaging social content showcasing our range of products for dogs and cats. If you're someone who can spot a trend, create content on the fly, and has a genuine passion for pet health and nutrition, we'd love to meet you. 

Key Responsibilities: 

Content Creation & Strategy 

  • Create authentic content showing how raw feeding fits into diverse pet parent lifestyles - from city apartments to suburban homes, busy professionals to multi-pet households  
  • Stay on top of social trends, creating timely content within 24-48 hours using trending audio and topics 
  • Bring brand topics to life in a socially engaging way 
  • Highlight real reviews and transformations from our pet parent community 

Community Building & Reputation Management 

  • Build and nurture an inclusive community of pet parents exploring raw feeding 
  • Connect with those discovering our different formats and proteins 
  • Work with brand affiliates and influencers who authentically use our products 
  • Monitor and manage online brand reputation across platforms 
  • Support PR initiatives and media opportunities 
  • Provide timely, professional responses to customer feedback 

Analytics & Optimization 

  • Track and report what content resonates with our community 
  • Monitor and optimize trend participation 
  • Measure campaign impact on brand and product awareness 
  • Help our partnerships and e-commerce presence grow 
  • Monitor brand sentiment and reputation metrics 

Brand Support 

  • Support brand initiatives and new product launches 
  • Help maintain brand consistency across organic channels 
  • Contribute to brand strategy discussions 
  • Support special projects as needed 


Requirements

 

Skills You Bring: 

  • 3+ years creating engaging social content across platforms 
  • Access to diverse pet environments for content creation 
  • Proven ability to create and edit trending content within hours 
  • Experience with photo/video editing tools for quick-turnaround content 
  • Natural eye for capturing authentic moments 
  • Understanding of social platform best practices 
  • Proficiency in Adobe Creative Suite 
  • Project coordination experience 
  • Familiarity with Meltwater is a plus 
  • Crisis communication skills 
  • Genuine interest in pet nutrition and raw feeding 

What Makes You Unique: 

  • Portfolio showing your creative approach to product storytelling 
  • Experience bringing premium brands to life visually 
  • History of building engaged communities around quality products 
  • Ability to manage multiple projects with care 
  • Track record of growing brand awareness thoughtfully 
  • Experience handling sensitive customer situations professionally 

You'll thrive in this role if you: 

  • Have a genuine passion for pet health and nutrition 
  • Love creating content that educates and inspires 
  • Can quickly adapt to emerging trends and opportunities 
  • Are comfortable taking content in various environments (pet stores, parks, homes) 
  • Have a flexible schedule for capturing authentic pet moments 
  • Bring a fresh perspective to pet social content  
Salary Description
$85000 to $90000