POSITION SUMMARY

The Marketing and Communications Specialist collaborates on strategy and leads the execution of internal and external communications, ensuring consistency in brand management, media relations, website, social media, and collateral to articulate the mission and vision of Judi’s House and JAG Institute (JH/JAG). As an Operations/Admin team member, this individual works closely with the Director of Operations and Communications to develop targeted messaging, create persuasive content across multiple channels, and maximize the organization’s impact and future growth. This role is also responsible for expanding awareness of JH/JAG’s Comprehensive Grief Care model by disseminating resources, tools, and knowledge generated by the organization.

ESSENTIAL DUTIES/RESPONSIBILITIES

Communications & Brand Management

• Develop and execute a comprehensive communications strategy that aligns with JH/JAG’s core initiatives (Direct Service, Training & Education, and Evaluation & Research).
• Ensure brand consistency and maintain JH/JAG standards across all materials and channels.
• Oversee the development, distribution, and maintenance of print and digital collateral, including newsletters, brochures, reports, event marketing materials, press releases, fact sheets, and talking points.
• Write and publish engaging content for internal and external audiences, ensuring messaging is aligned with the organization's mission and vision.
• Collaborate with internal stakeholders to establish content standards for print and electronic materials.
• Support internal communications, including messaging and organizational announcements.

Project Management

• Lead and oversee project management efforts, ensuring timelines, budgets, and quality standards are met while effectively coordinating resources and stakeholder communication.
• Develop and implement project plans, tracking milestones and adjusting strategies as needed to maintain efficiency and alignment with organizational goals.
• Proactively identify and mitigate risks, resolving challenges to keep projects on schedule and within scope.

Website Management

• Maintain and update the JH/JAG website and Childhood Bereavement Estimation Model dashboard, ensuring accurate and engaging content and SEO.
• Lead core initiative content development and collaborate with the Development Communications Coordinator on fundraising-related content.
• Optimize website design and functionality to enhance user experience.
• Monitor and analyze website traffic, leveraging data insights to improve engagement.

Social Media Strategy & Execution

• Develop and implement a social media strategy that aligns with organizational goals in collaboration with Development Communications Coordinator.
• Manage content creation and platform-specific engagement strategies.
• Monitor and respond to followers, fostering community engagement.
• Analyze social media performance metrics and adjust strategies accordingly.

Graphic Design & Visual Content

• Design and create graphics, images, and layouts for online and print publications using Adobe Creative Suite and Canva.
• Manage relationships with external vendors such as printers and graphic designers, securing bids and overseeing quality control.
• Produce creative video content for digital platforms to engage and appeal to key stakeholders, collaborating with videographers when needed.

Digital Marketing & Media Relations

• Plan and execute digital marketing initiatives, including campaigns, online search optimization, advertising, and email marketing.
• Support Director of Operations with media relations and earned media opportunities.

Analytics & Reporting

• Monitor and track key metrics to evaluate the effectiveness of external communications.
• Prepare reports on communication and marketing performance, providing insights and recommendations for future strategies.
• Contribute to grant-specific requests for data outputs and outcomes and support reporting when appropriate. 

Outreach & Thought Leadership

• Conduct outreach to potential regional and national partner organizations to expand a network of allies in childhood bereavement.
• Stay informed on industry news and trends to position JH/JAG as a thought leader in grief care.

General Responsibilities

• Attend team and organizational meetings, activities, and events as required.
• Collaborate with JH/JAG staff and contribute to a positive, mission-driven work culture.
• Perform other duties as assigned.
• Commitment to JH/JAG’s mission and core values.

QUALIFICATIONS

Education & Experience

• Bachelor's degree in communications, marketing, or a related field.
• Minimum 5 years of experience in communications/marketing.

Knowledge & Skills

• Exceptional storytelling abilities with strong written and verbal communication skills.
• Proven ability to develop compelling content tailored for different audiences.
• Proficient in social media strategy, engagement, and analytics.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Ability to work independently and collaboratively in a team environment.
• Experience with Adobe Creative Suite, Microsoft Office Suite, WordPress, and Raiser’s Edge (or similar donor management platforms).

Work Environment & Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 25 pounds at a time.
• Valid driver’s license and automobile insurance.

Work Environment

This is a full-time position. The position is eligible to work remotely up to two days per week at the supervisor’s discretion. When in the office, employees can expect to stay closely connected to the mission, work in a bright new facility where Judi’s House hosts many of its programs, and interfacing with a supportive and collaborative team of colleagues.

Benefits

• Company sponsored medical and dental plans
• Company contribution to HSA for some plans
• Optional 401K with 3% match
• Paid time off, sick, professional development, and holiday time
• Paid lunch hour
• Positive, inclusive workplace
• Flexible work hours