Vantaca’s vision is big. We are the leading community management performance software that enables owners and operators, community management teams, and boards and associations to improve business performance. We have over 5 million homeowners on our software and we’re growing fast but responsibly. More than just accounting and management software, Vantaca is business operating software that helps increase revenue, efficiency, flexibility, and control via a modern cloud architecture with a single-platform design that adapts to 100% of business processes, has proactive reporting, and can integrate with the software and banking partners of choice. Vantaca is focused exclusively on community management and is the trusted and proven technology leader in the community association management industry. Our AI-driven, modern platform empowers management companies to streamline operations, improve financial transparency, and deliver an elevated experience to homeowners and boards.

We are a winning team that believes in working together to make big ideas happen. We are a collaborative and visionary group that holds ourselves accountable for our results. Our ability to be nurturing and agile allows us to adapt to change and support each other through any challenges that come our way. We are customer-centric, meaning that we put our customers' needs and preferences at the heart of our work. We are authentic game changers that are building something cool and people like it here. As we continue to drive industry innovation, we are looking for a strategic and hands-on Senior Manager of Product & Customer Marketing to join our growing team.

Role Overview

The Creative Director will lead all aspects of Vantaca's brand strategy and creative execution, serving as the steward of our brand identity across all touchpoints. This role combines strategic leadership with extensive hands-on creative production, particularly in motion graphics, animations, photo/video, and digital design. Rather than primarily managing others, this position requires a creative leader who thrives on personal execution and craftsmanship while elevating Vantaca's digital presence and brand experience. The ideal candidate will be both a strategic thinker and a skilled creative practitioner who can personally produce sophisticated visual content to position Vantaca as the next-gen leader in community management software.

Accountability Key Initiatives

• Brand Strategy & Evolution
• Creative Direction & Design Leadership
• Marketing & Sales Collateral Development
• Event Experience Design
• Digital Brand Experience
• Cross-Functional Collaboration
• Team Management & Mentorship 

Success Metrics

• Increase in brand awareness metrics and positive perception among target audiences
• Growth in brand engagement across all channels (social, web, events)
• Effectiveness of creative assets in driving marketing and sales objectives
• Quality and impact of brand experiences at industry events
• Consistent application of brand guidelines across all touchpoints
• Team development and creative output efficiency

Key Responsibilities

1. Brand Strategy & Management

• Serve as the primary steward of Vantaca's brand identity, voice, and positioning
• Develop and evolve comprehensive brand guidelines, including visual identity, typography, photography, motion graphics, and voice/tone standards
• Ensure brand consistency across all customer and prospect touchpoints
• Lead brand evolution initiatives as the company grows and enters new markets
• Collaborate with executive leadership to align brand strategy with company vision

2. Creative Direction & Hands-On Production

• Direct and personally execute the creative vision for all brand assets, with strong hands-on production capabilities
• Personally create and produce motion graphics, animations, and video content that elevate Vantaca's digital presence
• Execute high-impact video projects from conception to final delivery, including storyboarding, shooting, editing, and post-production
• Take a hands-on approach to photography for company events, team photos, and product imagery
• Create sophisticated motion graphic elements and animations that bring Vantaca's brand to life across digital channels
• Drive the evolution of Vantaca's website and digital experiences through hands-on design and creative execution

3. Marketing & Sales Enablement

• Create compelling sales presentations, one-pagers, case studies, and other collateral that showcase Vantaca's solutions and success stories
• Design digital marketing assets that drive engagement and conversion
• Develop thought leadership visual content that positions Vantaca as an industry innovator
• Collaborate with product marketing to ensure brand consistency in product-related communications
• Design email templates and campaigns that reflect our brand identity

4. Experience Design

• Conceptualize and direct the design of Vantaca's presence at industry events, trade shows, and company-hosted events
• Create immersive booth experiences that showcase our brand and solutions
• Design event collateral, signage, promotional items, and digital experiences
• Ensure consistent brand representation throughout event experiences
• Develop post-event assets that extend the impact of in-person experiences

5. Digital Brand Experience

• Personally design and produce components for Vantaca's website, focusing on creating dynamic, animated experiences
• Create sophisticated motion graphics and interactive elements that enhance the website and digital properties
• Develop and execute an engaging social media visual strategy with emphasis on animation and video content
• Personally design and produce digital advertising creative with motion graphics that drives engagement
• Create immersive digital experiences that showcase Vantaca's next-gen positioning
• Establish and maintain UX/UI design standards that elevate the digital brand experience
• Take a hands-on approach to implementing new digital brand elements across all platforms

6. Leadership & Collaboration

• Mentor and develop one direct report while maintaining high personal productivity and creative output
• Partner closely with product teams to ensure brand consistency between marketing materials and product experience
• Collaborate with marketing, sales, and customer success teams to understand their needs and personally deliver high-quality creative solutions
• Present creative work to executive leadership and key stakeholders
• Stay at the cutting edge of motion design, animation techniques, and digital design trends
• Balance personal creative execution with strategic leadership responsibilities
• Serve as the primary creative problem-solver and executioner for high-visibility projects

• Bachelor's degree in design, marketing, communications, or relevant field; Master's degree preferred
• 8+ years of progressive experience in brand management and creative direction, preferably in B2B SaaS or technology
• Proven track record of building and evolving brand systems for growing companies
• Expert-level production skills in motion graphics and animation (After Effects proficiency is essential)
• Advanced video production capabilities, including shooting, editing, and post-production
• Exceptional digital design skills with portfolio examples of website design and interactive experiences
• Strong photography skills, including editing and art direction
• Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)
• Advanced experience with digital design tools like Figma or Sketch
• Portfolio that demonstrates personal execution excellence in motion graphics, video, and digital design
• Exceptional communication and presentation skills, with ability to articulate creative vision to diverse stakeholders
• Strategic thinking with a deep understanding of how brand drives business objectives
• Experience directing one direct report and managing external creative resources
• Knowledge of marketing automation platforms and CMS systems (HubSpot preferred)
• Experience planning and executing creative for events and trade shows
• Ability to work independently while managing multiple high-priority projects

Leadership Competencies

• Strategic Vision & Brand Thinking
• Creative Excellence & Innovation
• Cross-Functional Collaboration
• Team Leadership & Development
• Project Management & Execution
• Business Acumen & Results Orientation

Travel Expectations

• Up to 25% travel for events, photo/video shoots, and key meetings

Supervision Responsibility

• Direct supervision of one graphic designer/production specialist
• Management of external creative agencies and freelancers as needed

Our Value Prop to Employees

• Our eNPS is +62! (Google it, that is great)
• Benefits: Medical, Dental, and Vision kick in day one
• Unlimited PTO (with a requirement for employees to take a minimum of one continuous week per year)
• 401K with Company Match
• Remote Flexible - come to the office when needed
• Great parental leave benefits
• Named on Inc 5000 list of America’s Fastest Growing Private Companies (2021, 2022 and 2023)
• Named on Inc 5000 Vet 100 Private Companies list multiple years in a row
• 2021 Winner of Coastal Entrepreneur Award, Technology Category
• Active employee-led Culture Committee
• Ongoing industry and professional development trainings available to all employees
• Multiple leaders on the executive committee recognized as 40 under 40 recipients for contributions to business and community
• We’re playing offense to win! Our product market fit and our world-class employees make us the leader in our space
• We’re building something cool and people like it here

We receive many resumes for our open positions and each one is reviewed by a human being on our recruiting team. We will compare your background with the qualifications and requirements for the position. If you are selected for an interview you will receive an e-mail from someone on our recruiting team with an @vantaca.com email address. It may take some time for us to review all of the applications so give us some time to respond. We appreciate your interest in this role.

Although we do business around the US, we call North Carolina home. NC was just ranked the #1 state for business in 2022 and 2023 by CNBC and we believe it! The state, and in particular the Wilmington area, is a great place to live and do work. Wilmington, where Vantaca is headquartered, really has something for everyone. Historic Downtown Wilmington runs along the Cape Fear River and offers dozens of shops, restaurants and live entertainment opportunities. If you want to spend some time outdoors, get some sun or go surfing or fishing, you can pick a spot along one of our beautiful beaches. Explore info about where we’re headquartered at www.nccareercoast.com