Social Media Intern
Job Type
Full-time
Description

About Us:

South West Plumbing, Heating, Air, and Electric is a leading home services provider in the Greater Seattle area, specializing in HVAC, plumbing, electrical, and home maintenance services. We’re looking for a creative and driven Social Media Intern to help expand our digital presence and build brand awareness through strategic social media marketing.


Job Summary:

The Social Media Intern will be responsible for executing and tracking our social media strategy to increase brand awareness, engagement, and customer acquisition. This includes content creation in-office and in the field, post scheduling, engagement with online communities, and tracking key metrics to optimize performance.

This role is ideal for a marketing, communications, or digital media student looking to gain hands-on experience in a fast-paced, service-driven industry.


Benefits:

  • Pay: $19.90 per hour
  • Schedule: Monday-Friday starting at 8:30am or 9am (35 hours a week)
  • Weekly pay!
  • Work arrangement: In office & Field Based
  • Start earning PTO immediately.
  • Great medical benefits, including dental, vision and life insurance for you AND your family.
  • Generous 401K Company match.
  • 6 Paid holidays.
  • Gain hands-on experience in brand reputation management and PR.
  • Work closely with marketing and operations leadership.
  • Lead initiatives that directly impact our company’s online presence and community standing.
  • Learn crisis management, public relations, and customer engagement strategies.

Key Responsibilities:

  

Content Creation & Posting (40%)

  • Develop and schedule engaging, brand-aligned content for Facebook, Instagram, LinkedIn, and TikTok.
  • Write compelling social media captions that align with our brand tone.
  • Capture on-site content from job sites, community events, and customer interactions.
  • Repurpose customer testimonials, service photos, and behind-the-scenes content into engaging posts.
  • Create boosted post strategies based on past performance.

2. Audience Engagement & Growth (30%)

  • Engage with comments, messages, and mentions to build brand loyalty.
  • Identify and interact with influencers or brand ambassadors in the homeservices industry.

3. Analytics & Strategy Tracking (20%)

  • Track MoM (Month-over-Month) performance metrics using Hootsuite or Meta Business Suite.
  • Analyze engagement trends and provide insights on what’s working and what needs improvement.
  • Adjust content strategy based on Reach, CTR, and Engagement Rate to improve conversions.

4. Ad & Boosted Post Execution (10%)

  • Assist in setting up boosted posts and ad campaigns for targeted growth.
  • Monitor performance of paid social ads and recommend adjustments based on analytics.
Requirements
  •  Currently pursuing or recently completed a Marketing, Communications, Digital Media, or related degree.
  • Passion for social media marketing and digital storytelling.
  • Strong understanding of Facebook, Instagram, LinkedIn, and TikTok.
  • Experience with Canva, Hootsuite, Meta Business Suite, or similar tools (preferred).
  • Excellent writing and communication skills.
  • Ability to analyze performance data and suggest content strategy improvements.
  • Self-motivated and able to work independently while meeting deadlines.