About Us:

South West Plumbing, Heating, Air, and Electric is a leading home services provider in the Greater Seattle area, specializing in HVAC, plumbing, electrical, and home maintenance services. We’re looking for a creative and driven Social Media Intern to help expand our digital presence and build brand awareness through strategic social media marketing.

Job Summary:

The Social Media Intern will be responsible for executing and tracking our social media strategy to increase brand awareness, engagement, and customer acquisition. This includes content creation in-office and in the field, post scheduling, engagement with online communities, and tracking key metrics to optimize performance.

This role is ideal for a marketing, communications, or digital media student looking to gain hands-on experience in a fast-paced, service-driven industry.

Benefits:

• Pay: $19.90 per hour
• Schedule: Monday-Friday starting at 8:30am or 9am (35 hours a week)
• Weekly pay!
• Work arrangement: In office & Field Based
• Start earning PTO immediately.
• Great medical benefits, including dental, vision and life insurance for you AND your family.
• Generous 401K Company match.
• 6 Paid holidays.
• Gain hands-on experience in brand reputation management and PR.
• Work closely with marketing and operations leadership.
• Lead initiatives that directly impact our company’s online presence and community standing.
• Learn crisis management, public relations, and customer engagement strategies.

Key Responsibilities:

Content Creation & Posting (40%)

• Develop and schedule engaging, brand-aligned content for Facebook, Instagram, LinkedIn, and TikTok.
• Write compelling social media captions that align with our brand tone.
• Capture on-site content from job sites, community events, and customer interactions.
• Repurpose customer testimonials, service photos, and behind-the-scenes content into engaging posts.
• Create boosted post strategies based on past performance.

2. Audience Engagement & Growth (30%)

• Engage with comments, messages, and mentions to build brand loyalty.
• Identify and interact with influencers or brand ambassadors in the homeservices industry.

3. Analytics & Strategy Tracking (20%)

• Track MoM (Month-over-Month) performance metrics using Hootsuite or Meta Business Suite.
• Analyze engagement trends and provide insights on what’s working and what needs improvement.
• Adjust content strategy based on Reach, CTR, and Engagement Rate to improve conversions.

4. Ad & Boosted Post Execution (10%)

• Assist in setting up boosted posts and ad campaigns for targeted growth.
• Monitor performance of paid social ads and recommend adjustments based on analytics.

•  Currently pursuing or recently completed a Marketing, Communications, Digital Media, or related degree.
• Passion for social media marketing and digital storytelling.
• Strong understanding of Facebook, Instagram, LinkedIn, and TikTok.
• Experience with Canva, Hootsuite, Meta Business Suite, or similar tools (preferred).
• Excellent writing and communication skills.
• Ability to analyze performance data and suggest content strategy improvements.
• Self-motivated and able to work independently while meeting deadlines.