Job Summary:

The Integrated Marketing Specialist will drive targeted marketing efforts that generates leads and increases brand awareness for iCEV. This role will collaborate closely with the sales team to develop strategic marketing resources, execute campaigns, and manage logistics for national and regional conferences. The ideal candidate is a proactive, detail-oriented marketer who thrives in a fast-paced environment and is passionate about positioning iCEV as the go-to resource in CTE.

Duties & Responsibilities:

Demand Generation & Campaign Execution

• Develop and execute targeted marketing campaigns to generate high-quality leads. 
• Create engaging content and sales collateral aligned with customer needs and iCEV’s value proposition. 
• Optimize email marketing, social media, and paid advertising for awareness and conversions. 
• Analyze campaign performance and apply data-driven improvements. 

Sales & Marketing Alignment

• Identify key market segments with sales and develop tailored outreach resources. 
• Create sales enablement materials, including presentations, brochures, and email templates. 
• Support lead nurturing and seamless sales handoff processes. 

Conference & Event Management

• Manage iCEV’s presence at national and regional CTE conferences. 
• Oversee booth setup, promotional materials, speaking opportunities, and sponsorships. 
• Coordinate travel, vendor relationships, and on-site execution. 
• Track event ROI and optimize future strategies. 

Required Skills & Abilities:

• Strong edtech marketing, lead generation, and sales enablement experience. 
• Exceptional project management skills with multitasking ability. 
• Experience managing conference logistics and sponsorships. 
• Proficiency in marketing automation tools, CRM systems, and analytics platforms. 
• Excellent communication and collaboration skills. 
• Passion for career and technical education (CTE) and workforce development is a plus. 

Education & Experience:

1. Bachelor’s degree in related field preferred.
2.  3+ years in marketing, demand generation, or event management. 

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.