Leasing & Marketing Specialist
Waterloo, IA Leasing
Job Type
Full-time
Description

This position is responsible for coordinating the community’s marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals by performing all activities related to leasing to new residents, providing resident satisfaction

throughout the term of the lease, and securing resident lease renewals. This role reports to the Leasing Manager and Property Manager. 


JOB DESCRIPTION

Essential Responsibilities:

  •  Performs all leasing activities to achieve the community’s revenue and occupancy goals by greeting and qualifying prospects, conducting community tours and showing apartments, processing applications, credit screening, and criminal background checks, preparing the lease and move-in package, and ensuring a smooth resident move-in and lease signing.


  •  Inspects apartments prior to resident move-in and ensures apartments are in move-in ready condition and schedules any outstanding item to be addressed with the maintenance team.


  •  Stays informed about current market and competitor conditions that may impact the community’s occupancy and sales results, develops and implements short- and long-term marketing plans and goals to sustain occupancy, and follows the community’s established policies to boost occupancy.


  •  Designs and executes marketing activities to create and drive traffic to the community, including implementing resident referral and employer outreach programs, using internet marketing tools (Facebook, e-mail, and other social media platforms and/or websites), and following other community-specific marketing plans, drives, and special programs.


  •  Uses the on-site property management software (Appfolio) to track apartment availability, record traffic and leasing activities, manage resident and prospect data, and capture critical demographic and other information about existing and future residents.


  •  Ensures that the community and show units meet Cedar Valley Living, LLC. standards for show quality with daily inspections, communicating maintenance and upkeep needs to the maintenance team members, ensuring a physically appealing show unit and/or model and amenities, and preparing the leasing office for daily leasing activities.


  •  Follow-up with prospects and new residents to ensure satisfaction by sending e-mail, thank-you notes, and cards or making telephone calls or other contacts to finalize decisions to lease and/or renew.


  •  Executes and performs activities in support of the community’s lease renewal program by preparing lease renewal letters and packages for residents, meeting with and contacting renewing residents in advance of move-out dates, and ensuring that lease renewal documents are signed and implemented on time.


  •  Responds quickly and courteously to resident and Property Manager’s concerns and questions, and takes prompt action to solve problems and/or document and convey resident or other requests to the appropriate individual(s).


This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherit to the position. Reasonably
related additional duties may be assigned to the individual Associate.


Cedar Valley Living, LLC. Provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and

conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


Requirements
  • Previous experience in leasing, sales, marketing, or customer service preferred.
  • Strong interpersonal and communication skills.
  • Ability to work independently and as part of a team.
  • Proficiency in Microsoft Office and property management software (preferred).
  • Detail-oriented with excellent organizational skills.
  • Availability to work flexible hours, including weekends as needed.