The IRONMAN Group operates a global portfolio of events that includes the IRONMAN®?Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll®?Running Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra™ by UTMB® and Ultra-Trail Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. 

The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN®?brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE®?by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.  

Position Summary

This position can be based in any of our offices globally and is not limited to the U.S.. 

The Community Development Lead will drive growth and participation of athletes in line with The IRONMAN Group’s strategic vision to inspire people the world over to experience the life-changing journey of endurance sports. Focusing on specific athlete cohorts and primarily advancing women’s participation efforts for IRONMAN, the successful applicant will drive and shape strategy, implement tactics throughout all touchpoints of the organization and cultivate the athlete community via direct liaison. 

• Positioned within the Global Marketing Team, the Community Development Lead is responsible for audience development, focusing specifically, but not exclusively, on driving greater participation of women in triathlon. Emphasis will be placed on: 
• Contributing to the continuous evolution of IRONMAN’s women’s strategy 
• Global collaboration tactical rollout to support strategy, including ultimate project management 
• Curating and fostering in-person and online women’s communities. 

The successful position-holder will be a goal-oriented project manager, as ready to influence senior strategy, as manage a social media page. They must possess a keen understanding for different customer profiles and be able to switch between perspectives with ease. 

Key Responsibilities 

Audience Development 

• Critically analyze audience segments to identify meaningful messages, propositions acquisition and retention strategies. Particular focus on women in endurance sports 
•  As Project Manager, execute defined women in triathlon strategy: Roll out in-parallel tactics aimed to ensure more women can experience the life-changing journey of IRONMAN; Grow community membership by fostering in-person and online communities; Pilot and test programs and tactics in collaboration with regional teams; Plan and execute for-women events and experiences; Liaise with internal stakeholders and external advisors; Monitor progress and report to internal stakeholders; Continue to contribute to strategic evolution   
• Seek and act on opportunities to expand athlete base/s through lead generation campaigns 
• Adapt Series/ Brand messages so that they resonate with customers in specific locales  

Community Management 

• Develop and lead a strategy for redeveloping women in triathlon community group. This may include stewardship of an advisory board, ambassador and membership management 
• Maintain the online component of this community by executing the social media strategy, including posting and monitoring 

Global Campaigns 

• In conjunction with Brand team, create brand marketing materials for the women’s initiative 
• High impact brand campaigns and always-on messaging, targeting specific communities 
• Develop marketing playbooks and supporting resources to ensure best practices for community marketing can be identified, followed and shared globally. 

Skills and competencies 

• 5+ years marketing or project management experience.  
• Experience working with female athletes or in women’s sports is a plus 
• A passion for customer-centric experiences and opportunities for women 
• Proven project management skills, exceptional attention to detail and with innovative and results-driven mindset, focused on achieving measurable outcomes 
• Be an innovative and results-driven individual who works autonomously yet collaborates with numerous stakeholders internationally, successfully influencing and advocacy 
• A global mindset and desire to build strong relationships between brands and fans 

What we offer 

• Be part of a market-leading and globally growing endurance sports company. 
• Flexible working hours and home office options for a better work-life balance. 
• An open, modern, and friendly work environment with a strong, cross-regional culture  
• Casual dress code for a relaxed work atmosphere. 
• Active involvement in international events and exciting projects. 
• Free race entries for endurance events organized by The IRONMAN Group. 
• Business and event travel opportunities 
• Access to the online learning platform Percipio for continuous learning and development. 
• Employee Assistance Program for support with professional and personal matters. 
• Employee discounts at partner companies of The IRONMAN Group. 
• Attractive parental leave policy on top of the statutory regulations. 

The above declarations are not intended to be an “all inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.