The IRONMAN Group operates a global portfolio of events that includes the IRONMAN®?Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll®?Running Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra™ by UTMB® and Ultra-Trail Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. 

The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN®?brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.  

Position Summary

This position can be based in any of our offices globally and is not limited to the U.S.. 

Positioned within the Global Team, the Loyalty Specialist will contribute to the growth of loyalty programs within The IRONMAN Group’s portfolio of brands with a view to attract, retain and reward athletes, improving retention and extending customer life cycle.  

This position will focus on the execution of strategy, supporting the Director to create, iterate, and market retention tools and platforms. As such, this position must have a strong attention to detail, be organized, analytical, and have a flair for customer relationship building. 

Key Responsibilities 

• Ensure total execution (both customer facing and back-end) of existing loyalty programs for The IRONMAN Group’s properties. This includes maintaining enrolment and execution of membership benefits. 
• Support the development of new loyalty platforms, including liaison with vendors, web, IT. Provide content and design briefs as necessary. 
• Work with data specialists to provide reports and analysis on each program’s progression and effectiveness. 
• Use data to strategize and provide recommendations for product orders and program improvements. 
• Oversee the inventory of rewards including budgeting, ordering, mailing and associated costs and invoice payments. 
• In collaboration with wider team, execute tactical marcomms campaigns that encourage affiliation with loyalty campaigns. 
• Collaborate with graphic design department to develop, associated marketing touchpoints. 
• Support inbound customer service and inquiries for loyalty programs. Record within CMS. 
• Work with the regional Athlete Development teams to execute IRONMAN’s All World Athlete loyalty program. 
• Work closely with the Regional Marketing Managers to create a marketing schedule for the programs and toolkit. 
• Collaborate with the Athlete Services and Customer Services team to efficiently manage customer queries and issues for all programs. 
• Develop strong relationships with internal stakeholders including Marketing, Operations, Global Partnerships, Merchandise and Licensing departments. 
• Travel to select events and build relationships with participants, communicate the loyalty programs and drive enrollment/ sales. 
• Support Global Marketing team on broader Campaign, Programs, Brands and Licensee aspects as required 

Skills and competencies 

• Bachelor’s degree 
• 1 – 3 years marketing experience  
• Excellent influencing and negotiation skills, with the ability to advocate for change in any environment among peers, managers, executives, and outside partners 
• Possess a goal-oriented approach, with the desire and capability to track activities to business metrics and an overall plan 
• A passion for an active lifestyle is a plus 
• Ability to work some weekends and non-traditional hours 
• Ability to travel up to 15% 
• Exceptional attention to detail and strong organization skills 
• Superior time management and prioritization skills 
• A passion for customer service and relationship building 
• Strong self-motivation 
• Project leadership 
• Data-insight driven 
• Teamwork and collaboration as well as a global mindset 
• A passion for building strong relationships between brands and their fans 

What we offer 

• Be part of a market-leading and globally growing endurance sports company. 
• Flexible working hours and home office options for a better work-life balance. 
• An open, modern, and friendly work environment with a strong, cross-regional culture  
• Casual dress code for a relaxed work atmosphere. 
• Active involvement in international events and exciting projects. 
• Free race entries for endurance events organized by The IRONMAN Group. 
• Business and event travel opportunities 
• Access to the online learning platform Percipio for continuous learning and development. 
• Employee Assistance Program for support with professional and personal matters. 
• Employee discounts at partner companies of The IRONMAN Group. 
• Attractive parental leave policy on top of the statutory regulations. 

The above declarations are not intended to be an “all inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.