The Outreach Coordinator (OC) will lead outreach and retention efforts for the WIC program, enhancing community awareness through culturally appropriate information and events. The OC will collaborate with BMS WIC staff, other sponsor agencies, and community partners to develop materials that address enrollment barriers and promote participation. The OC will help deliver Public Health Detailing to strengthen provider relationships and facilitate warm hand-off services while building a referral network and foster partnerships with health providers and community-Based Organizations.
The OC will also support healthy lifestyle, including Farmer’s Market Nutrition Program activities. In addition to outreach, the OC will work as a Nutrition Assistant and Program Support staff as needed for smooth operation. Responsibilities include maintaining outreach logs, documenting activities in the MIS (NYWIC), assisting with quality performance reports, and tracking demographic data. The OC will attend community events and conduct BMS quarterly site visits and as required or necessary. Additionally, the OC will advocate for the program and the health center by supporting outreach initiatives and lobbying for their interests.
The OC will maintain daily outreach activity and referral logs, document outreach and retention efforts in NYWIC for state reviews, and assist with quality and performance reports, as well as demographic data tracking for program follow-up. The OC will conduct street outreach, attend community events and conduct BMS quarterly site visits and as required or necessary. The OC will also collaborate with sponsor agency staff and community partners to further WIC’s mission.
Essential Functions and Duties:
• manages all aspects of outreach and retention, in coordination with the WIC Director.
• assesses the community to identify areas of unmet need and underserved populations
• monitors all outreach and retention activities documented in the NYWIC outreach log
• In collaboration with the WIC Director, evaluates the effectiveness of all outreach and retention efforts and modify the following year’s plan as needed to achieve established goals
• assists the Nutrition Coordinator & Health & Wellness Educator in planning health promotion activities for the WIC Program and health center’s population including BMS Main, Ashford, BMS Life and Wellness, Urgent Care.
• makes appropriate referrals as required. Provides and documents appropriate follow-up referrals to other health and social services for participants.
• develops and implements outreach and retention plans, ensure timely completion and submission of reports, collection of data and surveys.
• develops a comprehensive listing, initiates contact and maintains working relationship with health care and human service providers, advocacy organizations and other groups who use or might use WIC information to facilitate and carry out referrals between eligible populations and WIC.
• conducts public health detailing to improve health care provider's knowledge about the WIC program and increase referrals.
leads outreach and nutrition workshops in the communities to develop increased awareness and participation in healthy lifestyles. This includes the promotion of breastfeeding to increase its initiation and duration.
• plans outreach activities in the WIC Program, the Health Center and the community. Provides eligibility information to the community about the benefits of the WIC Program and information about the application process.
• conducts presentations, attends community meetings, and attends health fairs as they arise. Acts as linkage/referral liaison for the WIC Program.
• may conduct all duties of Nutrition Assistant & Program Support staff when necessary & as needed or required. Provides clinic and office support to QN staff
• conducts remote & in-person services as needed & required. Performs any duty for the WIC program as required.
Required Skills/Abilities:
• Excellent communication and writing skills. Experience in working with Community-Based
• Organizations or health center. Ability to work well independently.
Education and Experience:
• Advanced degree and at least one-year of experience in a community.
• Bachelor’s Degree preferred.
Physical Requirements: Ability to lift up to 25 lbs.