Title: Admissions/Marketing Director

Location: Symphony Care Network
Status: Full time 

Job Summary:

Essential Functions:

Internal:

• Admissions contracts.
• Daily census
• Support customer service and first impressions initiatives.
• Tour prospective guests/families.
• Create and implement marketing events at the center to encourage referral sources and the community to visit/tour our center/campus.   

External:

• Preform pre-admission screens to ensure a safe transition of care.
• Responsible for account integration with the goal of generating referrals/admits and increasing market share year over year.  
• Work closely with the Symphony Centralized Admissions Department and the center on patient clinical and equipment needs/updates, status on transfer/admission ensuring the facility is prepared for the admission.
• Meet with patients and families at the hospital bedside to answer questions.
• Create and implement marketing events at the center to encourage referral sources to visit/tour our center/campus.   

Duties: 

• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives. 
• Obtains market share by developing marketing plans and programs for each product; directing promotional support. 
• Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars. 
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. 
• Influences present and future products by determining and evaluating current and future market trends. 
• Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources. 
• Maintains research database by identifying and assembling marketing information. 
• Provides marketing information by answering questions and requests. 
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. 
• Completes marketing department operational requirements by scheduling and assigning employees; following up on work results. 
•  Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. 
• Contributes to team effort by accomplishing related results as needed. 

Skills:

Client Relationships, Coaching, Managing Processes, Self-Motivated, Marketing Plan, Subordinate Involvement, Customer Focus, Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategy 

 Qualifications/Experience:

• Minimum of two years marketing and/or Liaison experience in Senior Living, SNF, LTC, Home Health or Hospice preferred.
• Must have the ability to establish good working relationships with health care professionals. 
• Bachelor’s degree in nursing, healthcare, business administration or other healthcare related field preferred.
• This position reports to the Regional Director of Business Development who seeks a self-directed professional with initiative and requires minimal supervision. 
• Excellent observation, verbal and written communication skills.