Major Duties and Responsibilities- 

-Directly responsible for on-site contracted event help (bikini bike wash, promo models, etc.)

-Oversee the plan and execution of dealership events

• Generate annual event schedule & budget for dealership; track all expenses
• Attendance and oversight at every dealership event, both onsite and offsite
• Communicate regularly with the on-site team and report back to CMO as needed

- In Store Visibility

• Ensure all marketing/event materials in store are posted, current and look professional
• Overall maintenance of customer lounge and any/all marketing storage area
• Maintain all company bulletin boards with customer information
• Responsible for overall look/feel of dealership(s) and maintaining signage as outlined by HDMC

- Marketing Communication

• Create and implement weekly marketing cadence for each store: Includes but is not limited to emails, ad placement, text messaging, all external communication.
• Responsible for keeping dealership staff up to date on all events & promotions
• Attendance on weekly marketing call
• Pass out marketing collateral material externally
• Ensure external presence within the community is fresh and relevant: Includes but is not limited to all community relations, charitable initiatives
• Work directly with Graphic Designer for graphics needed

- Tracking

• Tracks spend/ROI/expense vs revenue on all marketing initiatives and events
• Utilize the ARG Marketing Drive daily
• Work with ARG Marketing Team to generate new ideas on tracking
• Utilize Dropbox, Constant Contact, 7Media and other outlets for analytics
• Stay up to date and fully utilize MDF/Co-op dollars within your market

- Social Media/Digital

• Create social media presence on all outlets that is relevant within the industry: Includes but is not limited to Facebook, Instagram, TikTok, LinkedIn, Google My Business
• Create and follow social media outline with daily posting even when not in the office
• Generate new and fresh ideas for social media presence for dealership(s)
• Respond to social media comments in a timely manner across all channels
• Adhere to ARG social media guidelines

- Donation Requests/Charitable Initiatives

• Collect all external donation requests and always respond in a timely manner. Work with Dealer Principal, General Manager and/or Marketing Director to decide where donations are going
• Prepare and execute any store promotion as directed
• Stay in tune to H-DNet (Harley-Davidson intranet system) and customer culture to help direct our initiatives

- Departmental Features

• Coordinate departmental promotions working with the other ARG Marketing Managers as directed by CMO
• Contribute ideas for dealership network wide promotions and campaigns to drive traffic
• Follow all-ARG calendar of promotions

- Marketing Support

• Help coordinate all in-store meetings such as employee meetings, HD meetings, training sessions, etc.
• Support      company employee communication initiatives by maintaining bulletin boards, etc.
• All other duties as assigned by Marketing Director

- No college degree required!

- Strong communication and interpersonal skills.

- Outgoing, energetic, self-motivated, and driven.

- Marketing and social media experience required.

- Motorcycle Experience Preferred

- Flexible schedule with ability to work weekends and occasional evenings.

- Must have the ability to stand and work throughout dealership.

- Frequently required to bend, stoop, crouch, reach, and lift up to 50lbs. 

- Physical demands necessary to execute events properly, including set up and tear down.