Affinaquest empowers colleges and universities to unlock their data potential. Offering unparalleled business intelligence, advanced data analytics, and innovative CRM software native to the Salesforce platform, Affinaquest equips clients to be the architects of their success – surfacing opportunities for increased and more personal engagement, resulting in meaningful revenue growth. Our approach to innovation is not about reinventing the wheel – it's about transforming it. Together, we drive the quest for affinity and create lasting relationships that shape our clients’ futures.  

KEY FACTS  

• Market-leading Salesforce ISV in Institutional Advancement and Collegiate Athletics  
• The preferred next-gen Advancement solution of the “Top 300” fundraising institutions.  
• Serving over 50% of the Power-5 athletic programs.  
• 10+ years in data warehousing, data quality, lifecycle hygiene, analytics, and CRM. 

POSITION DESCRIPTION SUMMARY 

Affinaquest seeks a Media and Marketing Operations Manager. A successful candidate is a detail-oriented Media and Marketing Operations Manager with a passion for higher education and collegiate athletics. The ideal candidate is task-oriented, organized, an excellent communicator, and thrives in a fast-paced, collaborative environment. This role will manage various marketing technology platforms for content and communications, implement strategic B2B marketing campaigns, and collaborate with internal and external stakeholders. 

The candidate will be expected to: 

• Execute day-to-day marketing operations, including content scheduling, campaign management, and performance tracking across multiple platforms. 
• Design and develop engaging content using Canva and Adobe Suite (Photoshop, Illustrator, Premiere Pro) while maintaining and potentially expanding upon Affinaquest brand standards. 
• Maintain and update website content using WordPress, ensuring accuracy and timely updates. 
• Manage and monitor social media channels, including content creation, community engagement, and performance analysis. 
• Coordinate email marketing campaigns and manage CRM initiatives through Salesforce and HubSpot. 
• Generate marketing analytics reports to measure effectiveness, identify trends, and provide actionable insights. 
• Collaborate with cross-functional teams, including sales, product, and client management, to align messaging and strategy. 
• Support event planning, webinars, and digital campaigns. 
• Stay informed on collegiate athletics trends, industry news, and marketing best practices. 

They will thrive in a culture of continuous change and innovative disruption while operating in a highly collaborative and collegial culture. They will work cross-functionally from the most strategic to the most detailed level.  

Individuals who succeed at Affinaquest exhibit the following skills - Collaboration, Critical Thinking, Emotional Intelligence, Executive Presence, Growth Mindset, Intellectual Curiosity, Accountability, and Results Focus. 

KEY RELATIONSHIPS 

Reports to: Sr Director of Product Marketing 

Other key relationships: Chief Client Officer and Head of Product, Field Marketing and Community Specialist, Sales. 

MANDATORY QUALIFICATIONS TO APPLY  

• Experience or internship within higher-education, collegiate athletics marketing, sports marketing, or similar. 
• Bachelor's degree in Marketing, Communications, Business, Sports Management, or related field. 
• Understanding of multiple marketing technology platforms, with the ability to manage content and communications. 

PRIMARY RESPONSIBILITIES AND ACTIVITIES INCLUDE:  

• Proficiency in Microsoft Office 365 (Word, Excel, PowerPoint, Outlook). 
• Hands-on graphic design experience with Canva and Adobe Creative Suite. 
• Hands-on experience with marketing, communications, and CRM platforms including but not limited to WordPress, Salesforce, Notion and HubSpot. 
• Strong familiarity with social media marketing platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube, TikTok). 
• Understanding of SEO principles and analytics tools (e.g., Google Analytics).  
• Familiarity with digital advertising platforms (Google Ads, social media advertising). 
• Basic video editing skills.  

IDEAL ATTRIBUTES  

• Excellent written and verbal communication skills. 
• Exceptional attention to detail and organizational skills. 
• Proven ability to manage multiple tasks and deadlines effectively. 
• Comfortable working independently and collaboratively within a team. 

POSITION LOCATION 

• Corporate Headquarters (ASU SkySong, Scottsdale, AZ) or Reston, VA Office  
• Hybrid Office Policy: Employees near an office must be there on Tuesday, Wednesday, and Thursday to foster community and engagement. 

TRAVEL REQUIRED 

• 10%-20% 

Affinaquest is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.