About Guideline.ai
At Guideline.ai, we’re defining the future of advertising. By harnessing data transparency and advanced tools, we empower marketers to make smarter, faster, and more profitable decisions. We work with the world’s top brands, agencies, and media owners to transform media buying and selling into a more intelligent, efficient experience.

Job Description
The Product Marketing Associate, will be responsible for creating and maintaining go-to-market materials and custom, data-driven assets that enable Sales and Customer Success teams. This cross-functional role collaborates with Sales, Marketing, and Insights teams to develop compelling narratives and visualizations that demonstrate market opportunity, product differentiation, and client impact.

Key Responsibilities

· Create and update product marketing collateral, including product packaging, use cases, case studies, testimonials, battlecards, and pitch decks, among others.

· Develop custom reports and data visualizations to support strategic conversations with clients and prospects.

· Work with cross-functional stakeholders to understand business needs and deliver insights and materials that drive results.

· Translate complex datasets and product capabilities into clear, engaging stories for both internal and external audiences.

· Communicate the unique value of Guideline's products in the context of market trends and client objectives.

Compensation & Benefits
We offer competitive compensation based on experience, education, and skill level. Full-time employees also receive a comprehensive benefit package based on location. Some benefits may include:

• Paid time off and parental leave
• Employee recognition and referral bonuses

Diversity & Inclusion
At Guideline.ai, we believe diverse teams build better products and stronger companies. We’re proud to be an equal opportunity employer and encourage applications from people of all backgrounds, experiences, and perspectives.

· 4+ years of experience in product marketing and market intelligence.

· Proficiency in data analysis and visualization tools (e.g., Excel, Tableau, Power BI, Amazon QuickSight).

· Strong communication and storytelling skills with the ability to turn data into actionable insights.

· Experience with advertising or media data ecosystems.

· Proven ability to manage multiple projects across teams in a fast-paced environment.

· Fluent in English, both written and spoken.

Preferred Qualifications

· Familiarity with AI-powered tools that enhance marketing workflows.

· Experience crafting marketing or insights deliverables for B2B technology or SaaS products.