About RFgen 

RFgen Software is a trusted leader in mobile barcoding and data collection solutions for enterprise supply chains. With decades of experience and deep integrations with ERP platforms like Oracle, SAP, and Microsoft, RFgen empowers companies to mobilize their operations and gain real-time visibility and control. 

As we accelerate our growth and adapt to a fast-changing digital landscape, we’re seeking a visionary, hands-on VP of Marketing to lead our transformation and build the future of marketing at RFgen. 

The Opportunity 

We are in the middle of a major website overhaul, content engine rebuild, and messaging realignment based on OSIR (Outcome, Situation, Impact, Resolution) — and we need a marketing leader who can take full ownership of this next chapter. 

Your primary objective: 

Reignite and scale our inbound funnel to consistently deliver high-quality, high-intent leads in a world where AI-driven search behavior is rapidly evolving. 

What You’ll Own -

Marketing Strategy & Execution 

• Design and drive a full-funnel marketing strategy focused on inbound growth, content leadership, and SEO best practices 
• Ensure alignment with AI-powered search trends, including zero-click searches and AI summaries 

Content & Brand Leadership 

• Lead the transition to an outcome-driven messaging approach (OSIR model) 
• Oversee the creation of thought leadership content across diverse formats (written, video, visual, AI-friendly) 
• Evolve our brand voice and messaging to increase awareness and credibility across channels 

Team & Budget Oversight 

• Manage a small, in-house team of marketers plus dedicated vendors 
• Direct our annual marketing budget, with strategic allocation across content, SEO, events, and digital campaigns 
• Evaluate and restructure the team as needed to meet performance goals 

Sales & Customer Alignment 

• Collaborate closely with Sales to ensure marketing is generating pipeline and supporting deals with up-to-date, high-impact materials 
• Partner with Customer Success and Product Engineering to provide communications and collateral that reinforce customer and partner engagement 

What Success Looks Like 

• A measurable and sustainable increase in high-quality inbound MQLs and SQLs 
• Improved marketing-sourced revenue contribution 
• A modernized content engine and brand presence that aligns with user behavior shifts and AI-driven search 
• Clear leadership and execution across website, SEO, thought leadership, and sales enablement 

Why RFgen? 

• Be part of a fast-growing company with a differentiated hybrid SaaS model 
• Make a big impact with high visibility and autonomy 
• Competitive salary, performance-based bonuses, and a collaborative team culture 
• Help us shape the future of mobile supply chain solutions 

Compensation & Benefits: 

RFgen offers a competitive compensation and benefits package designed to address the diverse needs of our employees, including: 

• Competitive Salaries 
• Annual Discretionary Bonus 
• Medical, Dental, and Vision Coverage 
• 401(k) and Profit-Sharing 
• Paid Holidays 
• Generous Paid Time Off (PTO) Plans 

 What We’re Looking For 

• 8–15+ years in B2B marketing leadership, ideally in SaaS or enterprise software 
• Proven track record scaling inbound lead generation and optimizing content strategy 
• Deep understanding of modern SEO, AI search trends, and content marketing best practices 
• Experience managing small, nimble teams and vendor relationships 
• Strong collaborator across Sales, Product, and Customer Success 
• Confident, data-driven decision-maker who’s not afraid to roll up their sleeves 

Ready to lead the charge? Send us your resume or reach out directly — we’d love to hear from you. 

Jobs@rfgen.com