About the Company 

For the past twenty plus years, IDOC has remained committed to the success of independent optometrists and today has emerged as a leading alliance of private optometric practice owners in the United States. Founded by an optometrist with the first-hand knowledge of private practice ownership, IDOC empowers independent owners to live the practice of their dreams. IDOC’s core value of “people first, always” and focus on innovation offer a significant competitive advantage to our membership of over 3,200 optometrists – enabling them to embrace change, seize opportunity, and position their practices for long-term success. IDOC serves its members through expert guidance from industry-admired consultants, metric-based business analytics, personal account management, member-exclusive vendor discounts and rebates, continuing education opportunities and national, regional, and local peer networking events. 

We are proud to be a Great Place to Work-Certified™ company!  Check out what our employees say makes working here so great: https://www.greatplacetowork.com/certified-company/7025633. 

Role Summary 

IDOC provides services for optometrists in private practice to include organic social media content design and publishing, website design, hosting and SEO, and digital marketing. If you’re looking for a challenging and fulfilling SEO position which offers an opportunity to help small business owners, optometrists in private practice, this may be the role for you.  

We are looking for a Marketing Services SEO Manager to perform search engine optimization and manage ongoing SEO strategy for our Members and clients. Experience running organic search programs for B2C clients is a must; healthcare marketing is a plus.  

The Marketing Services SEO Manager will work closely with other marketing professionals at IDOC (designers, content managers, strategists, sales), and their peers to drive and implement strategic initiatives for overall SEO program improvement, traffic, and revenue growth for Members and clients. To be successful in this role, the Marketing Services SEO Manager must thrive in working within a deadline-driven, fast-paced, and customer-centric environment. They just be accountable, collaborative, and dedicated to continuous improvement.

Optometry Marketing Services – 90% 

Strategic

• Define and develop scalable optimization strategies that increase the search engine results rankings for clients and communicate them to peers. 
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities and provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific. 
• Provide SEO analysis and recommendations to the design team on the elements and structure of client websites and web pages. 
• Monitor and evaluate search results and search performance across the major search channels and provide updates on the progress of the rankings of client websites to peers. 
• Monitor and evaluate web analytics dashboards and reports to develop and translate insights and shifting trends into actionable strategies.
• Deliver content strategies aligned with user intent and search behavior.

Operational

• Develop KPIs to monitor SEO growth of websites. 
• Update client website content and website links for maximum optimization and search engine rankings.  
• Implement and administer Google Search Console for client websites. 
• Set up new clients in local SEO platform and optimize listings.  
• Optimize client Google Business Profiles to improve their local SEO. 
• Set measurable goals that demonstrate improvement in marketing efforts. 

IDOC – 10% 

• Perform keyword research to optimize existing content and uncover new opportunities and provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific – for company websites, to include IDOC.net and services websites. 
• Update content on company websites for maximum optimization and search engine rankings.  
• Monitor and evaluate web analytics dashboards and reports to develop and recommend SEO strategies to other marketing professionals.

Requirements 

• 3+ years’ experience in developing and executing SEO campaigns. 
• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process.  
• Experience working with popular keyword tools (Google, SEM Rush, etc.) 
• Experience working with CMS and building/administering content in multiple CMS environments.  
• Knowledge of HTML/CSS and website administration. 
• High-level proficiency in MS Outlook and Teams. 
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.  
• Understanding of search engine algorithms and ranking methods. 
• Experience with SEO industry programs, such as SEMRush, BrightLocal, Google Business Profile Management, Google Search Console, Screaming Frog, and Ahrefs 
• Knowledge of keyword research and data mining tools. 
• Comfortable analyzing high volumes of data daily. 
• Experience in healthcare digital marketing a plus.  
• Growth mindset, committed to deliver on-time with high-level performance and consistency.
• Capable of clearly explaining SEO concepts to non-technical audiences.
• Flexible and collaborative nature working with various team members across the organization.
• Excellent written and verbal communication skills (email, phone, etc.). 
• Experience working at a B2C digital marketing agency a plus.  
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus. 

Competencies 

• Team-oriented and “People First, Always” mindset; consistently meets commitments made to colleagues and helping others succeed. 
• Kind, humble, and respectful attitude with a desire to serve others that supports our value of “Service at Our Core”. 
• Values Trusted Relationships” and builds strong client and partner relationships to deliver member-centric solutions; gains the confidence and trust of others through honesty, integrity, and authenticity. 
• Understand what it truly means to be “Better Together” by seeing the value and effectiveness of collaboration, even when things are not certain, or the way forward is not clear. 
• Organizational skills to prioritize workflow and manage multiple tasks. 
• High levels of integrity, autonomy, and self-motivation.  
• Excellent analytical, organizational, project management and time management skills.  
• Internally motivated for high achievement in a self-directed fashion 
• Committed to collaboration and teamwork. 
• Excellent written communication skills and grammar.  
• Self-reliant, flexible, and resilient. 
• Ability to anticipate change and react efficiently and expeditiously. 
• High personal standards for excellence and self-improve