About Verato

Verato, the identity experts for healthcare, is a high growth healthcare technology company that enables better care everywhere by providing the single source of truth for identity to organizations across the care continuum. Over 70 of the most respected brands in healthcare rely on Verato’s next generation cloud identity resolution platform for a complete and trusted 360-degree view of their patients, provider networks, and customers in their communities. With significant market momentum building towards digital health transformation, Verato is experiencing hyper customer and revenue growth, doubling in last 15 months alone and growing over 50% annually over the last 3 years. More importantly, Verato celebrates 99% customer retention, exemplifying the fact that customer obsession is at the center of our growth story. 

Core to Verato’s strategy for continued growth is our drive to build a strong people-first culture that attracts, develops and retains the best skills and talent in the world. Verato operates on the simple notion that a company must first and foremost take care of its employees. In turn, these employees will take care of the company’s customers, and these customers will take care of the company’s shareholders. Verato believes in empowering teams with the best tools and development available. Staff receive opportunities to expand their knowledge in areas of technology (e.g. big data, distributed/cloud computing, complex algorithms), healthcare and organizational development. As Verato continues a trajectory of high-growth and high impact, each member of the team gets an influential front-row seat as we execute our business strategy. Together, we can make a profound and positive change in healthcare as we know it today. 

Verato Values

We are focused on continually raising the bar on excellence across the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy and to be Customer Obsessed.

Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures.

About the Position

We are seeking an experienced Product Marketing Manager to function as a critical team member for our Health Systems segment.  This role will be responsible for identifying and understanding market problems and opportunities to effectively product and solutions positioning and messaging, packaging and pricing, content creation for sales enablement, thought leadership and demand generation.  They will be a key contributor to the Verato brand and be the subject matter expert for Healthcare Systems as it relates to Verato solutions.  The right candidate will be a highly professional, highly analytical, highly driven self-starter excited about B2B marketing, with a background in product marketing (ideally Pragmatic University certified), product management, pre-sales, communications, sales enablement, and content development.  

Reporting to the Director or VP of Product Marketing, you’ll partner closely with demand generation, sales, product management, and customer success teams to ensure our content and positioning are both informed by real market needs and optimized for impact. If you love synthesizing complex ideas into clear, differentiated messages — and you have a knack for uncovering what really matters to buyers — this is the role for you.

Responsibilities

Strategic – Market, Focus, Pricing and Planning

·  Establish a point of view and monitor competitive activity – both direct and indirect – and adjust, update, or refine the value proposition to further differentiate our products.

·  Responsible for inquiry and briefing activities with key analysts.

·  Conduct win/loss analysis for segment on a quarterly basis and present findings, trends, and recommendations for people, process and technology changes to improve our win rates. 

·  Conduct Voice-of-the-customer interviews and research to identify custom needs.

·  Identify market trends and raise organizational awareness of trends including informing the demand generation team of campaign ideas. 

·  Act as a primary thought leader for the Verato portfolio of assigned segment.

·  Work with strategic partners to embed Verato in their reference architecture and enable them for GTM motions to build joint pipeline and drive revenues.

·  Support GTM integration efforts for health system partners participating in interoperability initiatives such as TEFCA, Carequality, or CMS mandates.

·  Ensure pricing for the health systems solutions are aligned to the commercial buying behaviors, competitive and aligned with business plan. 

·  Develop a deep understanding of the target buyers and audience for the Healthcare Systems segments. Building understanding of buyers groups and buyer personas: who they are, how they buy and their key buying criteria.

·  Responsible for go-to-market plans including positioning and messaging of Verato solutions for healthcare systems.

Execution – Programs, Enablement and Support 

·  Drive launch plans for new releases or new products including cross-functional planning for internal and external communications cross-sell/upsell and new business campaign execution, defining enablement needs and determining content requirements. 

·  Act as a bridge between the product team and market to continuously refine messaging based on live market feedback and sales cycle insights.

·  Work with product managers, solution architects, and cross-functional marketing teams to support the development of sales enablement materials.

·  Create compelling stories through Positioning and Messaging Documents (PMDs), PowerPoint presentations, speaking proposals, customer interviews, and collateral.

·  Provide support as a SME on strategic deals with sales and pre-sales.

·  Coordinate the development of content, activities and programs to drive adoption and retention with existing customers.

·  Support the demand generation team by providing subject matter expertise for campaigns, events, website enhancements and copy.

·  Support the creation of value-based customer success stories and testimonial videos by interviewing senior level executive customers.

·  Support the creation of high-impact, market-facing content including solution briefs, blogs, white papers, competitive battlecards, and thought leadership as agreed with Marketing through launch plans and quarterly goals. 

·  Partner with sales enablement to onboard new reps with targeted messaging and proof points specific to health system use cases.

Education

• Required:  Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field
• Preferred:  Advanced degree (MBA or Master’s in Marketing, Public Health, or Healthcare Informatics) is a plus
• Ideally certified in Product Marketing and/or Product Management from Pragmatic University

Experience

Required:

• Ideally certified in Product Marketing and/or Product Management from Pragmatic University
• 3-5 years’ experience with marketing competencies in assigned segment 
• 3-5 years’ experience marketing or managing Master Data Management (MDM), Enterprise Data Analytics and Digital Health enterprise software applications
• 5+ years’ experience in marketing, product marketing/management or product management for software solution
• Experience and comfort working with executive-level customers
• Experience partnering with sales teams
• Experience marketing SaaS or other subscription-based products 
• Comfortable using collaboration and CRM tools such as Slack, Salesforce, Highspot, and Gong
• Excellent written and oral communication skills

Nice to have:

• Experience in financial services and/or healthcare (provider, payer, life sciences, or health tech)
• Familiarity with Master Data Management (MDM), CRM, or data interoperability tools

Equal Opportunity Employer/Veterans/Disabled