Nutrawise Health & Beauty, a division of Jamieson Wellness is located in Irvine, California, and is a leading manufacturer of health and wellness supplements, including the award-winning line of youtheory® products.  Our youtheory brand is widely distributed online and in club retail locations in the United States and Canada, with a growing global presence. 

As a part of Jamieson Wellness Inc., a leading global health and wellness company, and Canada’s #1 VMS brand, our purpose is Inspiring Better Lives Every Day.  

Overall Responsibilities

The  Product Marketing Manager is responsible for delivering end to end product portfolio management for assigned categories that results in the Youtheory brand consistently delivering its sales, profit, market share, and customer ranking goals.  The Product Manager will lead the development and execution of a robust 2-3 year innovation pipeline and plays a key role in driving the brand to best-in-class performance behind “General Manager mindset” leadership.  This position is expected to help drive profit and revenue growth through industry-leading innovation plans, product portfolio management, product marketing execution, trade integration and financial management. For this role, you will collaborate with various internal teams to conduct market and competitive analyses and develop profitable positioning and pricing strategies. 

 Business Planning

• Work with VP of Marketing to build and implement an annual operating plan (AOP) for assigned portfolio of products that achieves aligned objectives and targets.
• Use quarterly planning cycles to ensure product portfolio plans and commercial execution is delivering against objectives and achieve sales, profit and market share targets.
• Make continuous improvements to portfolio management planning process through on-going optimizations and key learnings.

Portfolio Management

• Lead product strategy development for the assigned product portfolio, ensuring that insights and data are utilized to form compelling business cases that clearly identify consumer need, product reason to believe, communications strategy (if relevant), competitive assessment, and sales & profit potential.  
• plan, develop and execute strong 2-3 year innovation pipeline 
• Manage innovation through stage gate process, in conjunction with PMO support.
• Conduct ongoing SKU management process in partnership with Sales, S&T and Operations.
• Own and track the delivery of the P&L for the assigned product portfolio 
• Ensure compliance with all US Regulatory standards and Legal requirements across campaign materials.

Project Management

• Manage project timelines, ensuring all product marketing activities are executed on schedule and within budget.
• Coordinate cross-functional teams to streamline processes and improve efficiency in product launch execution.

Collaboration and Communication

• Work closely with the sales, consumer communications team and creative teams to align marketing efforts with overall business objectives.
• Collaborate with and support sales and consumer communications team on channel specific needs and identify trade needs and opportunities.
• Manage the team to deliver sales sell-in materials for innovation as needed to bring to life our key initiatives for the sales organization and their customers
• Maintain clear and consistent communication with internal and external stakeholders.

Data and Analytics

• Analyzing brands and market trends and recommending actions to be taken
• Initiate and understand market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth and developing these insights into actionable plans
• Interpret consumption data and make recommendations to increase consumer sales 
• Monitor and analyze portfolio performance, providing regular reports and insights to VP of Marketing

Key Performance Metrics

• Product Portfolio POS growth
• Product Portfolio Profitability
• New Innovation Pipeline and Sales
• Market share growth

Knowledge, Skills & Abilities Requirements

• College or University Business Degree; 
• 5 -7 years marketing experience within a consumer-packaged goods, beauty or VMS environment
• Strong business acumen and track record of over-delivering results
• Experience in developing breakthrough consumer connections and communications 
• Excellent time management/project management skills (ability to multitask and manage competing deadlines and multiple stakeholders demands)
• A team player who can inspire and lead a cross-functional team
• Strong written and oral communication skills
• Strong analytical skills and attention to detail.
• An entrepreneurial and creative spirit with the ability to deliver solutions if process is absent
• A strong passion for improving the world’s Health & Wellness
• Willingness to roll up their sleeves initially, and transition to having multiple direct reports as the business grows
• Experience in health and wellness industry is considered an asset

Our Values

ACCOUNTABILITY: We do what we say. We take personal ownership for our work and actions and its impact on others and the business.

RESPECT: We do it together authentically and inclusively. We actively listen and engage each other, including diverse perspectives.

EXCELLENCE: We drive to high standard for product, people and planet. We challenge the status quo and bring forward innovative ideas in the continuous pursuit of quality.

AGILITY: We embrace change and act with flexibility. We welcome new ideas and feedback, swiftly incorporating them to improve our performance.