The Director of Marketing and Planning serves as a member of the Administrative Executive Team (AET) as a Senior Leader at Springfield Hospital. The Director of Marketing and Planning will:

• Be responsible for the planning, development and implementation of all marketing, branding, communication and public relations initiatives.  
• Oversee development and implementation of support materials and services in the areas of marketing, communications and public relations. 
• Lead media relations, traditional and digital marketing. 
• Assist with strategic planning efforts, using data and analytics to guide decision-making and assists with the preparation of the annual operating budget. 
• Develop long-term strategies, setting measurable goals, and analyzing performance to drive continuous improvement and organizational growth. 
• Manage the Springfield Hospital Volunteer program. 
• Act as the administrative leader for the Board Development committee and all fundraising activities.
• As a member of AET, participate in rotating Administrator on Call (AOC) coverage.

• Bachelor’s degree in Marketing, Communications, Public Relations or related field. 
• Master’s degree (preferred)
• 5 years of experience/demonstrated success in Public Relations, Community Relations, or Marketing Director level position in a large organization. 
• Experience in developing annual reports, brochures, special publications, etc. 
• Experience in developing marketing plans and ad campaigns.  
• Proven leadership experience with a track record of developing and implementing effective marketing campaigns. 
• Experience with fundraising. 
• Experience in data capture and analysis.
• Proficient in Microsoft Office Suite (Outlook, Excel, Word, Teams, etc.) 
• Exceptional written, verbal and interpersonal communication skills. 
• Deep understanding of healthcare marketing regulations (e.g., HIPAA, Stark Law). 
• Strong project management and organizational skills. 
• Proficiency in digital marketing platforms, analytics tools and content management systems. 
• Ability to work collaboratively in a small-team environment. 
• Ability to develop effective relationships with various stakeholders. 
• Ability to handle confidential information discreetly and appropriately.
• Ability to adapt resources to meet the needs of the situation.