Crisp & Green® is on a mission to make healthy living accessible and craveable. We’re looking for a Social Media Manager to lead our organic social media efforts—someone with a deep pulse on culture, content, and community. This person will set the strategy, own the content calendar, and bring our brand to life through thumb-stopping, shareable content that resonates with our digitally native, wellness-driven audience.

Key Responsibilities

• Lead the development and execution of Crisp & Green’s social media strategy across Instagram, TikTok, Facebook, and emerging platforms
• Oversee and manage the content calendar from concept through posting
• Produce and edit short-form video and photo content optimized for social media
• Collaborate cross-functionally with creative, digital, and field marketing teams to bring campaigns to life in culturally relevant ways
• Serve as the voice of the brand online—engaging with our community, responding to DMs/comments, and nurturing relationships with brand fans
• Analyze performance across platforms and apply insights to evolve content direction, grow reach, and deepen engagement
• Identify trends, creators, and cultural moments to inform real-time social activations and always-on content
• Maintain brand consistency across social storytelling, visual assets, and tone

Who You Are

• A strategic thinker and creative executor who thrives in fast-paced environments
• A storyteller with a strong visual eye and understanding of what stops the scroll
• Fluent in social platform nuances and trends—especially on TikTok and Instagram
• Comfortable being behind the camera (and occasionally in front of it if needed)
• Passionate about wellness, food, and lifestyle—and how culture shapes what consumers care about

• 3-5 years of experience leading social media strategy and content creation for a national lifestyle, fitness, wellness, or premium restaurant brand
• A strong portfolio or social handle that showcases your creative skill set, ability to build a brand and grow a community
• Proficient in Adobe Creative Suite, Canva, and mobile editing tools like CapCut or InShot
• Experience working with influencers or creators a plus
• Ability to work flexible hours (including occasional weekends)as needed for live coverage or event support