Brand Manager - Turner Motorsport

Location: Wadsworth, OH

Reports To: Director of Pricing & BMW Product

Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH goes to market via ten enthusiast focused websites (banners) - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, RCI Off-Road, Teqsport and EVANNEX. EAH serves automotive enthusiast customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and support to make their vehicle come to life. We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. EAH’s leadership team has delivered strong organic growth with market-leading profitability. EAH has also completed multiple acquisitions and plans continued expansion of its served markets via acquisition.

EAH is owned and supported by Cortec Group, a premier private equity firm. Cortec has invested millions of dollars to expand EAH’s operations, facilities, technology, and leadership. Among other investments, EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.

EAH is seeking a Brand Manager of Turner Motorsport (TMS) to play a key role at EAH. This opportunity requires a unique blend of market knowledge, analytical skills, and business sense. Reporting to the Director of Pricing & BMW Product, this role is based out of the EAH’s Wadsworth, Ohio headquarters and is responsible for:

The Opportunity:

EAH is seeking a Brand Manager of Turner Motorsport (TMS) to play a key role at EAH. This opportunity requires a unique blend of market knowledge, analytical skills, and business sense. Reporting to the Director of Pricing & BMW Product, this role is based out of the EAH's Wadsworth, Ohio headquarters and is responsible for:

• Setting both short-term and long-term strategic direction and goals for Turner Motorsport & EAH's BMW business. Achieving these goals in collaboration with the R&D, Marketing, S&P, Sales, and Customer Service teams.
• Bringing exciting new in-house engineered and third-party products & brands to market for BMW enthusiasts.
• Managing the online web catalog on turnermotorsport.com; creating, maintaining, and executing against a roadmap that ensures best-in-class catalog, merchandising, and customer experience.
• Delivering financial performance (revenue, margin, and expense management) at or above targeted levels.
• Working closely with EAH's CMO/Head of Marketing, ensuring we deliver on the value proposition of Turner Motorsport through our product and site merchandising strategies.
• Developing and executing growth strategies for the Turner Motorsport in-house brand across EAH, driving brand differentiation, revenue growth, and margin expansion.
• Managing EAH's relationship with the Turner Motorsport Racing team to capitalize on joint marketing opportunities and racing sponsorships.

Key Responsibilities:

• Strategy: Set strategic direction for Turner Motorsport that aligns with its value proposition & mission. Deliver on the strategic vision via flawless execution and cross-functional collaboration.
• Budgeting & KPIs: Create an annual, quarterly, and monthly budget for TMS. Responsible for delivering on weekly, monthly, quarterly goals for Revenue, Gross Profit $, and Gross Margin %
• New Product Development:
  • Develop and execute growth strategies for Turner In-house brand (IHB) on turnermotorsport.com and across all EAH banners, driving brand differentiation, revenue growth, and margin expansion.
  • Set the product roadmap and priorities for product development, work in partnership with R&D to ensure that we are improving time-to-market while balancing revenue and margin potential.
  • Consistently launch exciting new products with innovative design, unique features, and market-leading quality.
  • Continuously evaluate and enhance processes, products, and services to maintain a competitive edge without compromising on quality.
  • Define, facilitate, and manage the product lifecycle for all house brand products.
• Web Catalog Curation: Lead efforts on Turner Motorsport to develop a curated product catalog (in-house brand and third party) that aligns closely with the needs of the enthusiast in the BMW market. Deliver a best-in-class shopping experience through search, browse, cross-sells and up-sells online and through phone sales.
• Web Catalog Updates: Ensure timely updates to the catalog that keeps pricing, photos, descriptions up to date and accurate, pairing exciting replacement and performance products with SEO rich copy to enhance Turners organic SEO rankings.
• Inventory Management: Work closely with the S&P team to forecast and ensure we keep the right level of product in-stock to serve projected demand while weighing the inventory carrying cost. Work closely with S&P to negotiate COGS, Co-Op, and other marketing programs.
• Marketing Strategy: Work closely with the Marketing team to create inspiring go-to market strategies for new products, creating compelling emails and social media campaigns targeted at our customers.
• Vendor Relationships & Strategic Partnerships: Responsible for vendor relationships, building a strategic roadmap in partnership with them on both new and existing products, creating win-win partnerships, and responding to vendors in a timely manner.
• Brand Integrity: Maintain company brand integrity across all product lines, advertising and all other internal and external communications as it pertains to the respective brands. Facilitate the resolution of any quality issues with the website or products listed on the site, with a key focus on Turner brand integrity.
• Competitive & Strategic Pricing: Responsible for pricing strategy that enables us to compete in the marketplace but also helps deliver on Gross Margin Rate and Gross Profit Dollar planned targets.

• True BMW Enthusiast! Profound knowledge and passion for BMWs and enthusiast trends.
• Bachelor’s Degree in Business
• 8–10 years of progressive responsibility leading a team to accomplish projects in a fast-paced environment.
   
  • Highly organized and comfortable dealing with the complexities of working with varied teams and serving enthusiast markets across multiple banners.
  • Strong written and oral communication skills. Can comfortably give and receive constructive feedback.
  • Extremely collaborative. Comfortable with influencing change and working across a matrixed organization; not afraid to course correct when things are challenging.
  • An analytical decision maker proficient in data analysis. Creative problem solver.
  • Detail-oriented with impeccable work quality.
     
• Prior experience with Paid & Organic SEO.
• Must have a can-do attitude and be able to work independently and collaboratively with other team members across the organization.
• Results-oriented, metrics-driven leader. Possesses a continuous improvement mindset with strong analytical skills.
• Demonstrated capability of using technology to enhance and optimize processes and controls. 
• Proficient in Microsoft Office, Excel, web-based databases, and general computer skills.