Position Overview:
Reporting to the Director of Product and Marketing at JHT HQ Taiwan and dot-line report to the Director of Product Management Vision in USA, the Senior Product Manager is someone who assists in developing product strategy, constructs product briefs, and builds a network of dealers and industry experts in alignment with company policies. Duties include market research, product development support and marketing/sales support. This is a non-supervisory position.
Responsibilities:
Market Research:
· Build and maintain a network of knowledgeable dealers and industry experts
· Conduct regular visits to health clubs and vertical market facilities to gather user insights and interview staff and operators
· Work regularly with service technicians and QA teams to gather product in-field issues
· Organize and participate in focus groups
· Attend at least three fitness and non-fitness industry trade shows regularly
· Prepare and share detailed competitive reviews post-trade shows
· Maintain up-to-date competitive analysis for assigned product categories
Innovation:
· Identify potential product opportunities two to three years in advance
· Bring two new concepts a year to the R&D center for further research
· Plan and execute new platform, key technology projects
· Come out at least one patentable item or product proposal yearly
Product Development Support:
· Provide directions of new platform or key technology project development to RD team and work with industrial designers to select the best ID
· Work with the product team at HQ, Taiwan closely to develop advanced projects prior to an NPD project kicking off
· Plan and execute product development that will grow Vision sales of overall business
· Develop comprehensive product briefs and new product proposals
· Manage products or projects through development process from cradle to grave
· Review unit sales statistics periodically for understanding a product or product category sales performed to imitate a product improvement or a new project proposal
· Working with JHT, JIS and JIV (internal) and manufacturing partners (external) engineering and manufacturing teams for product development
Marketing/Sales Support:
· Craft compelling product stories and feature/benefit narratives
· Train sale team and dealers on why their products are the best in class
· Collaborate with sales to develop customer centric solutions
· Put Vision brand sales goal as personal goal
Education:
· BS, or MBA plus (business, marketing or related field) required or an equivalent combination of education and experience
· Both engineering and business degrees are preferred
Experience:
· 5-7 years of product, sales or service experience in the fitness industry required
· 5 or more years of product management in another consumer industry preferred
Other Requirements:
· Proficiency in Excel, Word, PowerPoint required
· Project management experience required
· Domestic, local and international travel required
· Understanding of basic biomechanics
Benefits:
We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:
· Health & Dental Insurance
· Company paid Life Insurance
· 401(k)
· Paid Time Off benefits
· Product discounts
· Wellness programs