Senior Product Manager – Commercial
Cottage Grove, WI Global Marketing
Job Type
Full-time
Description


Position Overview:

Reporting to the Director of Product and Marketing at JHT HQ Taiwan and dot-line report to the Director of Product Management Vision in USA, the Senior Product Manager is someone who assists in developing product strategy, constructs product briefs, and builds a network of dealers and industry experts in alignment with company policies. Duties include market research, product development support and marketing/sales support. This is a non-supervisory position.


Responsibilities:


Market Research: 

· Build and maintain a network of knowledgeable dealers and industry experts

· Conduct regular visits to health clubs and vertical market facilities to gather user insights and interview staff and operators

· Work regularly with service technicians and QA teams to gather product in-field issues 

· Organize and participate in focus groups

· Attend at least three fitness and non-fitness industry trade shows regularly

· Prepare and share detailed competitive reviews post-trade shows

· Maintain up-to-date competitive analysis for assigned product categories


Innovation: 

· Identify potential product opportunities two to three years in advance

· Bring two new concepts a year to the R&D center for further research

· Plan and execute new platform, key technology projects

· Come out at least one patentable item or product proposal yearly 


Product Development Support: 

· Provide directions of new platform or key technology project development to RD team and work with industrial designers to select the best ID

· Work with the product team at HQ, Taiwan closely to develop advanced projects prior to an NPD project kicking off

· Plan and execute product development that will grow Vision sales of overall business

· Develop comprehensive product briefs and new product proposals

· Manage products or projects through development process from cradle to grave

· Review unit sales statistics periodically for understanding a product or product category sales performed to imitate a product improvement or a new project proposal

· Working with JHT, JIS and JIV (internal) and manufacturing partners (external) engineering and manufacturing teams for product development


Marketing/Sales Support: 

· Craft compelling product stories and feature/benefit narratives

· Train sale team and dealers on why their products are the best in class

· Collaborate with sales to develop customer centric solutions

· Put Vision brand sales goal as personal goal

Requirements

Education:

· BS, or MBA plus (business, marketing or related field) required or an equivalent combination of education and experience

· Both engineering and business degrees are preferred


Experience:

· 5-7 years of product, sales or service experience in the fitness industry required

· 5 or more years of product management in another consumer industry preferred


Other Requirements:

· Proficiency in Excel, Word, PowerPoint required

· Project management experience required

· Domestic, local and international travel required

· Understanding of basic biomechanics


Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

· Health & Dental Insurance

· Company paid Life Insurance

· 401(k)

· Paid Time Off benefits

· Product discounts

· Wellness programs


EOE/M/W/Vet/Disability#ZR