Media Buyer
WFH Flexible Greenville, SC
Description

What to expect: As a Media Buyer, you'll work across traditional and digital media channels to develop strategic paid media recommendations for effective advertising campaigns on behalf of an assigned client roster.


What you’ll do:

  • Function as daily account contact under the supervision of assigned account leader to implement digital and traditional advertising campaigns
  • Communicate daily with clients and vendors, building relationships
  • Monitor performance, identify insights and implement optimizations to digital campaigns in accordance with established KPIs
  • Collect and analyze market data; providing rationale for all recommendations to establish the optimal media mix
  • Identify target audiences and understand their behavior and habits
  • Coordinate, monitor and evaluate media campaigns
  • Manage budgets and return on investment (ROI)
  • Setup & QA in-platform conversion tracking 
  • Lead monthly or quarterly reporting, delivering sound insights and identifying key opportunity areas
  • Base understanding of the media planning/buying process


Requirements

What we’re looking for:

  • Proficient knowledge of various research tools (Strata, Advantage, PrimeLingo, The Trade Desk, Tableau, etc. highly preferred) 
  • Comprehensive understanding of the media planning/buying process. Prior experience required. 
  • Advanced Excel proficiency; Demonstrated proficiency in Google Ads, Bing Ads, demand side platforms and Meta
  • Proactive and clear communication 
  • Strong collaborator