Crumbl General Manager

Location: Waterbury, CT

Reports To: Regional Manager

Status: Full-Time, Salaried

Compensation & Benefits

Base Salary: $55,000–$65,000 (based on experience)

Performance Bonuses: Strong monthly performance-based bonus structure

Profit Sharing: Industry-leading profit share program

Health Coverage: Health insurance reimbursement + optional supplemental coverage

Time Off:

Paid Time Off (PTO)

Sundays Off

Closed on Thanksgiving & Christmas

Early closings on select holidays

Employee Wellness: Access to a pilot wellness and performance coaching program

Who We’re Looking For

We’re seeking a positive, enthusiastic, and driven General Manager to lead our Crumbl team and uphold our brand’s commitment to excellence. At Crumbl, our culture matters. We prioritize an upbeat, supportive, high-performance environment, and we’re looking for a leader who will continue building a store culture that inspires and empowers.

If you’re passionate about food, people, service, and results—and you’re ready to grow with one of the fastest expanding gourmet dessert brands in the country—this opportunity is for you.

Key Responsibilities

Leadership & Culture

Create and maintain a positive, enthusiastic, and high-performance team

Foster a strong store culture aligned with Crumbl’s mission and values

Demonstrate strong leadership, integrity, and a servant’s attitude

Build team morale, inspire excellence, and ensure accountability

Operations & Brand Standards

Uphold and exceed Crumbl’s brand standards in service, cleanliness, product quality, and operations

Maintain COGS (Cost of Goods Sold) and other operating expenses within company standards

Monitor and resolve operational challenges; review processes to improve service, performance, and safety

Manage daily store operations including scheduling, training, inventory, baking, and equipment care

Maintain accurate food and equipment inventory

Schedule staff to ensure proper coverage at all times

Customer Service & Issue Resolution

Deliver and model exceptional customer service

Investigate and resolve customer complaints with empathy and efficiency

Cultivate a “Raving Fans” experience for every guest interaction

Team Development

Hire, train, mentor, and develop team members

Encourage personal and professional growth within the team

Coach staff on performance and support advancement opportunities

Safety & Cleanliness

Enforce and maintain all food safety and sanitation standards

Ensure facility and equipment meet and exceed cleanliness standards

Provide ongoing training on safe work practices

Communication & Critical Thinking

Serve as a clear and consistent communicator across all levels

Use strong problem-solving and critical thinking skills to address challenges proactively

Ensure timely and accurate updates via company communication platforms

Physical Requirements & Schedule Expectations

Able to stand and work on your feet for extended periods

Able to lift up to 50 pounds

Comfortable retrieving items from low shelves, high shelves, fridges/freezers, and under counters

Capable of maintaining a fast-paced work rhythm for the full duration of each shift

Must be available to work all operational store hours, including opening and closing shifts

Preferred Qualifications

1+ year of experience in business, hospitality, or food service management

Strong leadership qualities and a passion for people

Exceptional customer service, communication, and team-building skills

Experience with scheduling, inventory, and cost management

Associate degree or higher preferred

ServSafe Manager Certification (required during onboarding if not already certified)

Our Culture & Commitment

We treat people well—with care, positivity, and respect

We coach for potential and believe in developing future leaders

We are bold, hardworking, and driven by excellence

We love what we do, and we have fun doing it

“Do what you do so well that they want to see it again and bring their friends.”

— Walt Disney

Interested in Joining the Crumbl Family? Submit your resume and a brief note telling us why you’re the perfect fit to lead one of the sweetest teams in the business.