Marketing Specialist

Location: Vernon Hills, IL 

Reporting to: Marketing Manager 

Status: Full-time 

About BCD: 

Come join our tight-knit team at BCD, where we prioritize collaboration and community. As a smaller business, we pride ourselves on fostering an inclusive environment where every voice is heard and valued. We believe in the power of teamwork to achieve our goals and encourage innovation at every level, while having fun along the way. If you're passionate about contributing your unique set of skills, and thrive in a dynamic, fast-paced environment, we'd love to welcome you aboard. BCD provides secure, reliable video storage solutions, tailored to the needs of any project site. From small retailers looking to monitor foot traffic to large-scale smart cities deploying AI-based video analytics to improve safety, BCD collaborates with security integrators around the globe to create a safer world.

Job Summary:
The Marketing Specialist supports the execution of marketing initiatives across digital and traditional channels with a strong focus on SEO and digital performance. This role assists with content creation, campaign coordination, social media management, SEO optimization, lead qualification, and reporting to help build brand awareness, increase visibility in search engines, and drive engagement.

Duties/Responsibilities:

• Plan and execute digital      marketing campaigns, including email, social media, SEO, and web      initiatives.
• Create, edit, and      publish content for websites, blogs, and social media platforms, ensuring      alignment with SEO best practices.
• Conduct keyword research      and implement on-page SEO strategies, including meta tags, headings, and      internal linking.
• Monitor website      performance, organic search rankings, and user behavior using tools such      as Google Analytics and Google Search Console.
• Help coordinate trade      show and event logistics.
• Assist with lead      follow-up, primarily after tradeshows and events, and help qualify leads      for the sales team.
• Support the development      of marketing collateral, such as brochures, presentations, data sheets,      and case studies.
• Regularly update and      optimize website content, including product images, landing pages, and      blog articles.
• Collect, analyze, and      compile marketing performance reports across campaigns, SEO, and digital      channels.
• Conduct market research      and competitor analysis, including SEO benchmarking.
• Perform other related      duties as assigned.

Required Skills/Abilities:

• Strong written and      verbal communication skills with the ability to craft engaging and      optimized content.
• Knowledge of marketing      principles, SEO best practices, and digital platforms.
• Familiarity with social      media platforms (LinkedIn, X, Facebook) and their analytics tools.
• Detail-oriented with      excellent organizational and project management skills.
• Ability to work      independently and collaboratively in a fast-paced environment.
• Proficiency in Microsoft      Office (Word, Excel, PowerPoint); familiarity with Adobe Creative Suite or      Canva a plus.
• Willingness to learn,      take initiative, and adapt to evolving marketing strategies.

Required Education and Experience:

• Bachelor’s degree in      Marketing, Communications, or related field OR
• 1–2 years of related      experience in a marketing or communications role, with exposure to SEO and      digital campaigns.

Preferred Education and Experience:

• Experience with HubSpot      or similar CRM/marketing automation tools.
• Hands-on experience with      SEO tools such as Google Analytics, Google Search Console, SEMrush, or      Moz.
• Basic knowledge of HTML      and website content management systems (e.g., WordPress).

Travel Required:

Minimal (0–10%); may include occasional travel for trade shows or company events.

Physical Requirements:

Ability to lift 20–50 lbs for packing and setting up trade show materials.

Competitive salary and comprehensive benefits package including:

• Student loan payment assistance 
• Retirement planning and 401(k) match
• Dental insurance
• Employee  assistance program
• Health  insurance
• Life  insurance
• Paid parental leave
• Paid time off
• Parental leave
• Bereavement leave:
  • Immediate family members
  • Non-immediate family members
  • Pet bereavement leave
  • Reproductive loss leave
• Robust Paid holidays 
• Referral program
• Retirement  plan
• Tuition reimbursement
• Vision insurance
• Volunteer time off