The Content Producer is responsible for creating and managing content for the client’s branded social media accounts, including everything from research and editorial planning to content production, channel management, and reporting. However, this role is also familiar with other mediums, such as writing for web, email marketing management, and blog strategy and execution.
The Content Producer works closely with Content/Sr. Content Strategists who develop and manage client content strategy as well as the digital strategy team responsible for audience development and budget allocation across social advertising campaigns. The ideal candidate is fluent in social media channel strategy, is an excellent writer, and is interested in growing their design and photography skills.
This role sits on the Content Team and reports into the Sr. Content Strategist. While the Content Team is based in our Bethesda, MD office, this role is temporarily remote due to COVID-19.
Key Tasks and Responsibilities
- Execute existing content strategy and develop social media content for clients — both written and visual elements.
- Manage deployment content across channels, including Facebook, Twitter, Instagram, YouTube, Pinterest, Tiktok, Snapchat.
- Become a subject matter expert in the social media field – staying up to date on all social platform changes and trends and helping clients to stay ahead of the curve.
- Develop and manage playbooks, editorial calendars, shot lists, asset collection, art direction, and collaboration with in-house design team to execute resources needed for account success.
- Communicate schedules to leadership and clients on a regular basis for review and approval.
- Boost content across social channels; deploy, monitor, and report on the success of engagement campaigns.
- Manage reporting in Falcon.io, Khoros, and/or Google Data Studio to develop an insights-based approach on a monthly or quarterly basis.
- Research industry trends and projects to assist with marketing collateral and pitches.
- Perform community management of client channels – responding to questions/comments, hiding negative comments when necessary, and cultivating opportunities to enter broader social conversations.