Job Summary

The Vice President of Marketing and Patient Access provides strategic and operational leadership across the full patient journey, with executive oversight of Patient Access and Marketing functions, and a primary focus on demand generation and referral conversions. This role is accountable for designing and continuously improving an integrated, frictionless, and measurable patient experience that drives growth, retention, satisfaction, schedule optimization and brand differentiation. The VP ensures that operational performance, access standards, consumer engagement, and communication align with organizational strategy and financial objectives while supporting multi-site expansion and service line development.

Supervisory Responsibilities

The Vice President of Marketing and Patient Access leads senior marketing and patient access leaders, ensuring alignment around organizational strategy, service excellence, performance management, and accountability. They provide mentorship, resolve escalated barriers, develop leadership capabilities, and promote a culture focused on quality, growth, patient-centered service, and collaborative execution.

Essential Duties / Responsibilities

• Lead the strategic design and execution of the company’s patient experience vision, priorities, and standards across Patient Access and Marketing.
• Oversee day-to-day operations of marketing and patient access teams to ensure integrated execution and measurable outcomes.
• Establish and monitor KPIs around access, call responsiveness, conversion, referral management, brand engagement, satisfaction, and retention.
• Optimize the patient journey from awareness ? inquiry ? scheduling ? intake ? authorization ? appointment ? follow-up.
• Develop and enhance workflows, service level agreements, and operational policies to ensure timely access, high-quality service, and consistent branding.
• Manage patient access services including scheduling, intake, insurance verification, authorizations, referral coordination, and patient communications.
• Ensure coordinated handoffs between marketing campaigns and patient access teams; monitor inquiries, conversion rates, lead attribution, and performance trends.
• Partner with marketing leadership or external vendors to ensure campaigns, digital strategies, and community outreach align with operational capacity and patient journey expectations.
• Support organizational growth including new market launches, acquisitions, multi-site scaling, and service line or ASC expansion.
• Identify operational barriers and experience gaps; implement corrective actions, process improvements, and technology enhancements.
• Utilize data and analytics to evaluate consumer behavior, referral trends, and touchpoint performance.
• Collaborate with clinical and operational leadership to ensure service experience expectations are met across touchpoints and patient transitions.
• Develop reporting outputs for executive leadership, board partners, and operational stakeholders.
• Ensure alignment with regulatory, compliance, payer, and brand standards.

Required Skills / Abilities

• Proven ability to lead patient-facing operational functions and manage cross-functional teams.
• Strong operational and strategic mindset with ability to build KPIs, dashboards, and data-informed decisioning.
• Expertise in patient experience design, access optimization, and consumer engagement.
• Excellent communication and change-management skills; able to influence at all organizational levels.
• Ability to balance growth, experience, compliance, and financial performance.
• Strong process improvement capabilities
• Experience working in high-growth, multi-site healthcare preferred.

Education and Experience

• Bachelor’s degree in Healthcare Administration, Business Administration, Marketing, Operations, or related field required.
• Master’s degree (MBA, MHA, or equivalent) preferred.
• Minimum 7–10 years progressive leadership experience in healthcare, ideally spanning patient access, marketing, consumer engagement, or patient experience functions.
• Experience in multi-site, specialty care, PE-backed, or high-growth healthcare services strongly preferred.

Physical Requirements

• Ability to sit for extended periods while working at a computer.
• Manual dexterity required for operating office equipment.
• Ability to lift up to 20 pounds occasionally.
• Visual acuity for computer-based and administrative activities.
• Ability to move about office environments and clinical facilities as needed.