The McHenry Public Library District is seeking a creative and detail-oriented individual for an on-site Marketing Assistant role, with bilingual proficiency in Spanish is preferred. This role offers an exciting opportunity to contribute to a variety of marketing campaigns, special events, and content creation initiatives that connect our library with the community. Working under the guidance of the Marketing Coordinator and supervision of the Executive Director, you'll assist in developing visual assets and content that support our library's marketing strategy across print, digital, social media, and email platforms. The salary for this position ranges between $15.66 and $17.75 per hour, depending on qualifications. 

Schedule: 

• Flexible day shift hours Monday-Friday, and occasional evening/weekend hours during special events.

Benefits:

• Paid Time Off Benefits

Summary:

Under the guidance of the Marketing Coordinator and the supervision of the Executive Director, the Marketing Assistant assists with marketing campaigns, special events, content creation, and the development of visual assets that support the library's marketing strategy through print, online social media, email marketing, and overall communication efforts.

Essential Duties and Responsibilities include the following:

• Provide administrative and marketing project support to the Marketing Coordinator and Executive Director.
• Create, design, and edit marketing content across digital and print formats, including newsletters, website, social media, brochures, and signage.
• Create and design engaging graphics, infographics, and visual content for digital and print materials.
• Manage digital platforms such as the library website, staff intranet, and library and community calendar event listings.
• Capture and edit photos and videos of library activities for print and online use; organize and convert files as needed.
• Ensure accuracy, brand and voice consistency and clarity in all materials through adherence to style guides and proofreading processes.
• Contribute to the library-wide style guide for print and web materials.
• Support outreach and engagement efforts by staffing events and maintaining community boards and displays.
• Provide administrative and logistical support including marketing inventory tracking, promotional item procurement, and departmental reporting.
• Support the production and distribution of marketing materials, including printing, scanning, laminating, and posting throughout the library and community.
• Participate in Marketing/PR meetings and interdepartmental planning committees.
• Engage in relevant training, networking, continuing education, and staff development.
• Perform errands related to public relations activities.
• May assist with media relations, serving as a contact in the absence of the Marketing Coordinator or Executive Director.
• Other duties as assigned.

Supervisory Responsibilities

No supervisory responsibilities.

Qualifications

• Minimum of an Associate’s Degree in Marketing, Public Relations, Graphic Design, Communications, or closely related field. 
• Familiarity with a professional email marketing platform such as Mailchimp or Constant Contact.
• High proficiency with Adobe Creative Suite software: InDesign, Photoshop, and Illustrator.
• Working knowledge of HTML/CSS related to web and marketing email design.
• Strong technology skills, including Microsoft Windows and Office applications, Google Suite applications, the internet, and adapting and learning customized software and changing technology with minimal instruction.
• Intermediate to advanced photography and photo editing skills using a DSLR camera.
• Videography and editing skills are a plus.
• Excellent writing and verbal communication skills.
• Portfolio samples demonstrating solid copywriting, print design, and photography skills.
• Access to transportation for off-site events and outreach.

Working Conditions

• While performing the duties of this job, the employee is regularly required to talk, hear, and see.  
• The employee is frequently required to bend, stand, walk, and reach with hands and arms.
• Noise level is generally similar to an office environment, but may be loud at times.
• Repeated movements with the wrists, hands, and/or fingers while using a keyboard. 
• Clarity of vision at approximately 20 inches or less (i.e., working with small objects or reading small print), including the use of computers.
• The employee will occasionally lift, push, or move (library material and/or equipment) up to 35 pounds.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skills, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

McHenry Public Library District participates in E-Verify. We are an Equal Opportunity Employer.