Description
Are you someone who thrives in fast-paced environments and loves the energy of live events? Do you have a passion for sports, entertainment, and creating real-time social content that connects with fans around the world? If so, this role was built for you.
We’re looking for a Live Coverage Social Media Manager who lives and breathes social media, has their finger on the pulse of trends, and can deliver world-class live coverage for our clients. You’ll work closely with the Social Media Lead and STN’s Creative and Client Services teams, ensuring speed, accuracy, and social-first thinking in every moment.
This is an Independent Contractor role, working up to 40 productive hours per week based on live coverage needs. Due to the nature of sports and entertainment, hours may vary and include late nights and weekends.
Key Responsibilities
- Watch live sports and entertainment events to identify social engagement opportunities
- Clip, create, and post static and video content across social media platforms in real time
- Monitor social media for viral moments and capitalize on engagement opportunities
- Write on-brand, real-time copy aligned with each client’s brand voice and tone
- Analyze social performance to strengthen strategy and recommendations
- Build community through social engagement and fan interaction
- Collaborate with STN’s Creative and Social teams to ensure all content meets brand guidelines and reflects the latest trends
- Identify timely, social-first clips and evergreen moments from live broadcasts
- Manage live coverage with minimal oversight while anticipating challenges and providing proactive solutions
Most Critical Outcome (MCO)
Execute accurate, fast, and social-first live coverage content
Compensation
$34.50 - $38.35 per hour, depending on experience.
Requirements
Social Media Management
- Proficiency in social content creation and editing using Premiere Pro, Photoshop, CapCut, or similar software
- Experience clipping from livestreams using tools such as WSC, Grabyo, or Twitter Broadcasts
- Deep understanding of the nuances between platforms, customizing content for X, Instagram, Facebook, TikTok, and YouTube
- Mastery of each platform’s features, formats, and best practices
- Ability to collaborate across teams while maintaining high standards for brand alignment and creative quality
- Strong storytelling and copywriting skills to engage audiences in fast-paced, live settings
- Data-driven mindset to analyze performance and inform content decisions
Live Coverage Experience
- Proven ability to identify social-first clips during live broadcasts
- Experience handling live coverage for a team or brand
- Skill in drafting engaging, real-time copy across platforms
- Understanding of how to identify and post trending or evergreen content
- Strong client relationship management and communication skills
- Ability to anticipate and address challenges in real time
Education & Experience
- 1–3 years of relevant experience as a Social Media Manager or comparable role at an agency, sports team, network, or brand
- Sports and entertainment knowledge required
- Experience managing live coverage for sports or entertainment properties
- Strong understanding of social media trends, best practices, and audience behavior
- Immaculate attention to detail and ability to manage projects independently